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Ignitee Digital launches Social CRM solution - Social IQ

Ignitee Digital, a TO THE NEW group company, has announced the launch of Social IQ, an integrated Social CRM offering. The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

Social IQ’s business framework offers an industry-leading bouquet of 25 end-to-end Social CRM use casesranging from strategy, engagement, response management, creative, content and analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

TO THE NEW is bringing this solution across APAC markets through its group companies, Techsailor in Singapore and Ignitee Digital in India.

Commenting on the launch of Social IQ, Atul Hegde, CEO, Ignitee Digital stated, “The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organizations to use social media for business. TO THE NEW developed Social IQ after much research and feedback and Ignitee Digital is well positioned to deliver this using our innovative SMACK services and proprietary technology platform.”

With more than 150 clients globally, TO THE NEW is one of the only digital service providers with specialized centers of excellence around Content, Analytics, Marketing and Technology. Social IQ aims at integrating best practices around each of these to help brands in every step of the way accomplish social for business – from building social strategies to implementing integrated technologies and running these processes on behalf of clients.

Ignitee Digital has an array of renowned clients across sectors – Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism and is now aggressively focusing on growing the business across industries in India.


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