IIFL launches campaign urging consumers to #StayInvested

IIFL Securities, one of India’s leading broking and financial advisory companies has launched a new campaign #StayHomeStaySafe #StayInvested with #IIFLMarkets App as it sees massive traction on its account opening and trading requests through the mobile app. More than half of IIFL customers trade through IIFLMarkets App and the numbers are rising significantly since March as lockdown is implemented to fight Covid19.

The campaign is live on leading business channels such as CNBC TV18, CNBC Awaaz, CNBC Bajar and ET NOW and is seen as one of the most ideal campaigns during lockdown.

As broking and investing services are allowed function during the government-initiated lockdown, most Indian investors are trading or investing from home using mobile apps like IIFL Markets which provides all functions and efficiency with which one can trade on a desktop. Using this insight, IIFL Markets app TV commercial communicates on how IIFL Markets App has brought the stock markets to home.

The TVC shows one investor expressing happiness over his experience of using IIFL Markets App and tells his wife, “Honey, I have brought the market home!” and then the TVC ends with the message #StayHomeStaySafe #StayInvested with #IIFLMarkets App. With this IIFL brings memories of its popular jingle of 2000s - “It’s all about money, honey!” – which became an anthem for the investor community across India.

Speaking about the app and the campaign, R Venkataraman, MD of IIFL Securities said, “IIFL Markets App is the most popular stock trading app in the country which gives free access to NSE, BSE, MCX, and NCDEX, including comprehensive access to even Guest Users. The app is packed with in-depth analysis, top of the line charts, charting tools, expert research, livestock prices, market watch, and many more features. This TVC highlights how this ‘small, little app’ packs everything that an investor needs to know or do for stock trading.”

Available for Android and iOS devices, IIFL Markets is the highest rated (4.4) and most downloaded (33 Lakh+ downloads) stock trading app in the country and has been awarded as the best mobile app for stock markets by Zee Business and among best technological innovations in BFSI sector by ET Now.