IIJW 2013: Agni CZ Gold with Swarovski displayed "Heirloom Creation"

When the brand is the pioneer in branded affordable jewellery, the collection has to be a stunning presentation. Agni CZ Gold Jewels in association with Swarovski displayed its fabulous new line of precious ornaments called “Heirloom Creation” at the India International Jewellery Week 2013.

Specialists in studded gold jewellery crafted from 18 carat yellow and white gold designed with Swarovski zirconia, the collection was a dream offering for every woman. Keeping the jewellery affordable at a starting price of Rs 1150, the designs were exquisite in style and form.

From the moulded curved ruby, emerald and diamond necklace with a tiny pearl drop at the centre, which opened the show; the gorgeous pieces that followed were a vision to behold. The tiny slim collar with a princess ruby in the centre, the very elegant slender bracelets, the earrings, with layered triangles ending in tiny pearl drops and rows of diamonds with a striking centre revealed a collection that was feminine and fragile yet superbly crafted and designed.

The very interesting thin haath phools, the pear shaped pendant at the centre of a band of diamonds as well as the ruby and diamond interspersed rows gave a contemporary twist to heirloom jewellery. Three strands of pearls came alive with a diamond and emerald inset, while the multiple rings ended in a bracelet clasped with slender chains.
Adding glamour and Bollywood glitz to the show was the Agni brand ambassador, Amrita Rao who swirled onto the ramp modelling a stunning gold enamelled ruby, emerald and diamond peacock inspired set.

The layered fusion clothes in khadi and handloom were by top designer, Vaishali Shadangule in shades of ecru, red, green.

For women who long for jewellery that is within easy reach, but offers creative styling, then the Agni CZ Gold Jewels collection called “Heirloom Creation” in association with Swarovski will satisfy their desires.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment