IIJW 2013: Juhi Chawla walks the ramp for Shringar - House of Mangalsutra

Shringar, well-known as the “House of Mangalsutra” in the country presented a grand collection of this very auspicious bridal ornament at the India International Jewellery Week 2013. Started in 1963 by Natwarlal K Thadeshwar, popularly known as ‘Natubhai’, this pioneer of bridal jewellery created magic by specialising in the art of Mangalsutra designs. With expert craftsmanship, the Shringar brand has earned national and international acclaim.

Completing 50 years in 2013, Shringar’s collection of Mangalsutras had such a breath-taking array of designs and impeccable craftsmanship that women in the audience longed to own the many gorgeous pieces.

The show titled “Kal Aaj or Kaal”, (Yesterday Today Tomorrow) traced the three generations of the Thadeshwar family from Natubhai to son Chetan and grandson Viraj by the brilliant sand artist Kaushik.

The presentation started with the Bridal scene of Saat Pheras with a selection of Mangalsutras with dual circle centres in gold and precious stones inspired by peacock and floral patterns.

The Ethnic collection had triple rows of beads or gems with Ganesha pendant or deities in the centre.

Moving on the Junagadh version there were three more styles of the peacock options; while for the inspirations from Kolhapur it was short Mangalsutras with gold beads, some with 3D raised centres.

When it came to the City of Joy Kolkata, the ornament went into long gold chains with round or triangular centres.

The Premium section had an interesting star or floral shape with thin double chains.

The Diamond range comprised short beaded strings with glittering diamonds centres. Making a trendier offering it was the Costume segment with enamelled oval or floral options, which will be easy on the budget.

The Western offering will look great with dresses when styled with cords, beads or pearls with elegant centres. The Elite line comprised spheres and a sun design with delicate enamel work.

Making a graceful entry on the ramp was the very elegant Bollywood star Juhi Chawla, clad in bridal finery by Bharatis, wearing double Mangalsutras – a short one attached to a giant version - hanging from exotic beads, gold and precious stones.

The ethnic and western creations for the models were by Vaishali Shadangule and Swapnil Shinde.

The Shringar - house of Mangalsutra show took the audience on a wonderful journey of aesthetic bridal ornaments, which will be loved by women when they take their final vows around the holy Agni.