IIM Udaipur picks Litmus Branding as their digital marketing agency

Litmus Branding Pvt. Ltd. recently won the digital marketing mandate for IIM Udaipur’s one year MBA programs. Litmus Branding Pvt. Ltd. is an Ahmedabad based branding and advertising agency that offers creative brand solutions like brand strategy, digital marketing, branding, content strategy and web solutions.

As a part of their collaboration with IIM Udaipur, Litmus will provide 360° digital marketing services like SEO, SEM, SMO, SMM and email marketing for IIMU’s one year MBA in Global Supply Chain Management and one year MBA in Digital Enterprise Management. Litmus has previously worked with this premier institution for their offline branding and web requirements.

Disha Arora, Corporate Communications Officer of IIM Udaipur said, “Litmus has an ongoing relationship with IIMU for many of our branding needs. We have witnessed their competency and creative work which is why we have expanded the relationship to include our digital marketing. A collaboration with Litmus ensures creative delivery, clear communication, a comprehensive understanding of the deliverables and of course reliable output.”

Adding to that, William Litwack, Consultant -- Communications and Placement at IIM Udaipur said “Over the five years IIMU has worked with Litmus, all of the work they have done has reflected the highest standard of creativity and imagination and they have been an integral part of IIMU’s branding journey. The level of service they provide is, in a word, impeccable. They are unfailingly reliable and adaptable and do what it takes to solve problems and meet deadlines efficiently.”

Commenting on this new stage in Litmus’ work with IIM Udaipur, Hiren Panchal, co-founder, said, “We are so happy that IIM Udaipur has chosen digital-first initiatives for their organisation. This will help them reach potential students and recruiters in an effective way. Our campaigns are a blend of aesthetics and functionality, while our strategies are results-oriented. The aim of our association is that we can help the institution with marketing and digital opportunities that enable them to be relevant and visible in front of their target audiences.”

Litmus Branding is an 18 year old advertising agency that has worked with educational clients like IIM Bangalore, IIM Vishakhapatnam and IIM Indore as well as clients from other sectors such as Cadila Pharmaceuticals and Haldiram’s to name a few.


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