Imagine partners with UTV and I AM PRODUCTIONS!

In a very unique concept to provide justice and for solving social issues emotionally and not legally, Imagine has joined hands with UTV and I AM Productions to launch a new show called Rakhi Ka Insaaf- Dil se. The show is tentatively believed to go on air in October and will have 24 episodes.

The show will try to solve common people's problems, and the mediator between the aggrieved parties is going to none other than Rakhi Sawant. The show is a way to create awareness about various social issues and at the same time to solve them. The channel chose Rakhi Sawant because she can relate to the common people's psyche better and since she is known for the fact that she speaks her mind. She is going to deliver justice which will be intuitive and straight from the heart.

The show also aims at providing a platform for the common masses to voice their issues and grievances and seek appropriate solutions. Rakhi will hear both the victim and the accused and provide both parties an opportunity to explain their side of the story. After hearing their views, she will pass an honest and humane judgment.

Speaking about the launch Harsh Rohatgi, Head Content and Communications, Imagine, said, "There are very few forums that exist today which allow people to air their grievances, to seek justice and find closure. Even if these forums exist, people are not aware of them. 'Rakhi Ka Insaaf' will provide them this platform. Rakhi herself has faced many hardships over the years and is very empathetic of people and their problems. This coupled with her innate sense of right and wrong, will make her the perfect adjudicator."

Elaborating on the concept of the show, Moti Sagar, I AM Productions, said, "This is really a path-breaking concept. We are very excited and thrilled to join hands with Imagine for the same. We believe that the show will not only be accepted by our audiences, but also help them in the right direction to resolve their issues."

Speaking to Adgully, Nikhil Madhok, Head Marketing and Communications, Imagine, said "First things first we wanted to announce it to the media, then once we have a database of applications; we are going to create anticipation amongst the viewers. Rakhi will also be travelling to a couple of cities to get entries and we will also have advertisements across local media and cable operators that Rakhi is looking for people who have problems and that she will solve them. The audience for this show does not really belong to a specific target group, so we will try to reach them through new channels, print and social media."