banner image banner image
 

ImaginXP to defuse admission-related mental stress and confusion in students

This is that time of the year again when students must secure admission into a suitable college or professional course after completing their 12th standard. Amid sky-high cutoff lists in universities and the cutthroat competition for limited college seats, ImaginXP, India’s leading higher edutech company, has launched a novel, a television video commercial. In the wake of the admission season, The ad campaign has been aptly titled ‘Chinta Bhagao’ as it will help in helping countless Indian students de-stress themselves in the face of mounting confusion and mental anxiety.

The higher education process in the country has been riddled with several chinks and choke points, especially since the onset of the pandemic.  Due to the frequent date changes of test prep exams and results, there have seen numerous disruptions in the admission process for students. ImaginXP’s ad campaign aims to curb the rising stress levels in lakhs of students preparing for DU admissions, NEET results, IIT JEE mains and other important national exams and admission procedures which have been postponed on account of the COVID-19 pandemic. In this age of Netflix and on-demand entertainment, The TVC campaign has been weaved in a compelling story-telling format so that it can resonate deeply with the young and upcoming generation. The ad series primarily focuses on Indian students as their main target audiences who possess a good-quality degree and college life and are wondering about their next step in life.

On the newest TVC, Mr. Shashank Shwet, Founder and CEO, ImaginXP said,” Our latest ad campaign is simply an effort to deliver a smile on the face of every student and remind them that their ultimate objective should be a degree that can propel them towards a promising career. Moreover, our future skill degree program has already collaborated with 30+ universities to extend affordable high quality education to these students. In a bid to appeal to a student’s new-age sensibilities, we have tried to incorporate the subtle yet effective meme standard that easily relates with young students. In juxtaposition with Netflix’s story-driven culture amongst audiences, we have also attempted to tap the power of entertainment for a noble end – education. We are committed towards providing an education that can truly and successfully promote future skills-development in Indian students. And, what better medium for inspiring students and alleviating their stress levels through a vibrant and interactive ad campaign?”

The ad campaign is being extensively showcased across OTT, TV channels and a number of social media platforms. The duration of the TVC is 57 sec for online platforms and 1 min for TV channels.

 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising