IMC all set to launch Fusion 2012: Ajay Maken will preside

Indian Merchants' Chamber (IMC) has organised a day-long conference, "Fusion 2012' on February 1, 2012 at JW Marriott Hotel in Mumbai. This is a new initiative by IMC covering sports, media and entertainment industry that focuses on the theme "C3i: Content ' Creation to Consumption & Audience Involvement.

Fusion 2012 will look at new trends and technologies that are transforming and redefining relationships between combines three sectors ' Sports, Media and Entertainment and the consumer. Apart from many contemporary trends which will be explored during the Conference, it will also deliberate on ethics in journalism and advertising. CEOs, CIOs, CTOs, VPs, Directors, Heads and Managers from various industries representing the sectors will form the assembly of delegates.

The Conference hosted and moderated by Mr. Kabir Bedi, will be inaugurated by Mr. Ajay Maken, Honorable Union Minister of Youth Affairs and Sports and will have the industry leaders from the fields of media, entertainment, advertisement, film and TV, animation and content production, telecom and sports marketing as speakers and participants. The eminent speakers at the conference include, Sunil Lulla (CEO & MD, Times Television), Bhaskar Das (ED, BCCL-TOI), Subhash Ghai (film director), Santosh Desai (CEO, Future Brands Ltd.), Srikant Sastri (Country Chair, Vivaki & Publicis Groupe), Geet Sethi (Billiards champion), Alok Malik (MD, ESPN), Shobhaa De (Author, Columnist, Novelist), Arnab Goswami (ED, Times Television)

Bhavna Doshi, President, IMC, said, "The content industry is growing exponentially, reaching out to a multitude of consumers -- across multiple platforms -- in new and scalable formats with new and innovative monetization strategies and programmes. With new generation of eReaders, Tablets and Smart Phones enabling the consumers to be in free and paid relationships are making for an expanded universe of content creation and consumption."

"Technological interface has revolutionalised the way we consume media today. The industry is at a crucial juncture treading on the path of more organized and sustainable growth. IMC, being one of the leading industry bodies, has created a platform for the industry to ponder over the course that it would take in the future and gear up for the challenges", she added.

The Conference will feature deliberations on the following contemporary trends:

Print Media: Will "mPublishing" be redefining newer ways of user engagement?

Sports Viewership: Does the audience have passion beyond cricket?

The Eco-system of Entertainment: Financier to Consumer