associates with Deepika Padukone starrer Chhapaak, India’s leading healthcare financing platform for patients, completed five years of its business operations in India. To revel in this feat, has associated with ‘Chhapaak’ starring Deepika Padukone, releasing on 10th January, 2020. As the film’s official Healthcare Crowdfunding Partner, ImpactGuru fundraiser pages include a special banner urging donors to support any medical cause. One lucky donor will get a chance to meet with Deepika Padukone.

Matching Donation from ImpactGuru

In addition, ImpactGuru will be providing 10%-20% matching funds on selected fundraisers while it will be celebrating its 5th anniversary. These are additional funds, capped to a limit, that will be paid by ImpactGuru to patients to match the funds received from the donors.

Example: 20% matching would mean, for every Rs. 1 lakh, ImpactGuru would provide up to additional Rs. 20,000 in matching funds for the patient's treatment, subject to terms and conditions on and successful fundraiser verification.

Five years in business …

Since its inception in 2015, ImpactGuru has helped more than 6,000 patients raise funds from over 400,000 donors. The fastest fundraisers were raising Rs. 21 lakhs in 15 hours for a waiter’s son in need of funds for his kidney transplant and raising 16 lakhs in 3.5 hours for a 15-Year-old boy’s mother’s rectal prolapse surgery.

Reinforcing brand message via TV Commercial featuring Deepika Padukone

Deepika plays the inspiring character of an acid attack survivor Malti in the film Chhapaak. The TVC featuring Deepika Padukone unveils a beautiful story of a brave acid attack survivor. Also, the Advertisement highlights how ImpactGuru can help raise funds for patients who are not in a position to pay for their own medical treatment due to lack of insurance and inability to secure loans.

“Jis tarah aap Malti ke mushkilein samajhte hai, ImpactGuru aapki mushkilein samajhta hai.” Deepika Padukone says in the co-branded TVC.

Khushboo Jain, Co-Founder and COO, said, “We are pleased to associate with an inspiring film such as Chhapaak. Just like Deepika’s character Malti emerges victorious fighting the toughest of battles, ImpactGuru aims to bring about positive outcomes in the interest of everyone who fights any medical emergency, be it acid attack, cancer, or accident.”


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