In 2023, we expect the live-streaming market to grow stronger: Mansi Jain

The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As part of our annual TRENDING NOW series, Adgully has been approaching key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead.

In conversation with Adgully, Mansi Jain, Senior Vice President and General Manager, Roposo India, speaks about the growth trends in the live-streaming market in 2023, GenZ as creators and consumers, and more.

Key trends and expectations from 2023

In 2023, we expect the live-streaming market to grow stronger, driven by the need to be in the moment, and experience trends, events and topicality without the fear of missing out. Live for creators is an opportunity to be authentic and create long-lasting connections with their audiences.

Next, GenZ as creators and consumers will be the key target groups who will own the trends and shape the way live streaming evolves, consuming and delivering multiple live content cutting across entertainment, fashion and lifestyle.

Roposo’s efforts will be to leverage this booming industry and build a solid LIVE platform that enables interactions and fuels the community.

A look back at 2022

Roposo had a momentous 2022! Our user base increased significantly while our viewers consumed 2,270+ hours of the hottest music and 1,200+ hours of the trendiest fashion content, making them the two most popular choice of content on Roposo.

In addition to that, the platform also provided users access to 700+ hours of live content from exclusive events like Lakme Fashion Week, Musicathon, Malhar and Indiestaan, amongst others. On the other hand, we also introduced several popular IPs like Roposo JamRoom, Roposo MIC, Roposo Gig, and Indie Rhythm to our viewers, and created events and campaigns like Music All Day (M.A.D.), Own The Troll, #FestivalOfLive and many more, which were appreciated by millions of our users.