In poll season, ABP Newsâ€™ campaign spurs conversation on real issues

As the countdown to Assembly elections in some of India’s key states has started, ABP News’ new ad campaign advises its viewers to encourage conversations around real issues that concern them, instead of focusing on personalities and the speculations about the likely outcome of the elections.

The advertising campaign for ‘Kaun Banega Mukhyamantri?’, ABP News’ special programming bouquet for the forthcoming elections, focusses on both positives and negatives factors which need to be addressed by the candidates cutting across party lines.

The campaign, conceived by 82.5 Communications, has three films directed by renowned Director Pradeep Sarkar of Apacalypso Filmworks.

Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said, “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

Mayur Varma, ECD and Creative Head, Mumbai & Kolkata, 82.5 Communications, added here, “Many truths can co-exist. And good governance is all about making every truth a happy one.”

Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai, said, “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

Watch the ad film:

https://www.youtube.com/watch?v=1fc5zr5bJl4

https://www.youtube.com/watch?v=nf6o1aBGk_w

https://www.youtube.com/watch?v=fDrSimojoJQ

Campaign Credits:

82.5 Communications India:

Chairman & Chief Creative Officer - Sumanto Chattopadhyay

Co-Chairman & Chief Executive Officer - Kapil Arora

Chief Strategy Officer - Anirban Mozumdar

Head of Office, Mumbai - Krishnendu Paul

Executive Creative Director and Creative Head, Mumbai & Kolkata - Mayur Varma

Executive Creative Director - Neelesh Jain