Indeed’s new campaign highlights the priorities of a New India
Indeed, the world’s No 1 job site, has launched a new marketing campaign aimed at giving every Indian seamless access to find their desired job in a new India. The campaign titled, “India, let’s get to work”, highlights how the socially conscious youth of today is concerned about the future of the country and wants to work towards solving real issues like getting to work. It captures a series of personal moments like a Kaali Peeli driver dropping his son to work, a husband packing a lunch box for wife. The film stressed on how their energies and mindspace are more focused towards helping the nation move forward. It ends with a message asking India, let's get to work, depicting a new India which is marching forward towards employment.
Sashi Kumar, Managing Director, Indeed, India, says, “As we advocate for job seekers, we focus on the opportunities people see in India and show examples of how people have overcome obstacles related to gender and family background in order to carve new paths for themselves.”
In its earlier campaign, "What/Where" | Indeed, India the brand highlighted some questions people may ask themselves while searching for a job while they are already working. The video was based on the very basic question that everyone has at the back of their mind “what makes you alive?”, “Where do you find inspiration?” The idea behind asking this question is if job seekers are provided with better & ample amount of job opportunities, they will take it up. It is just that they need to be on the right platform in order to get it. That is where Indeed plays an essential role.
Changing Faces -