India among top countries for Facebook Blueprint enrolment

In 2015, Facebook launched the Blueprint e-learning platform to help marketers around the world succeed by providing the tools and training needed to learn how Facebook and Instagram can help grow their business. With 3 million active advertisers on Facebook and over 60 million Pages, Facebook wants to insure that all advertisers have the opportunity to better drive value for their business through Facebook’s advertising products.

Today, Facebook Blueprint has reached 1 million course enrollments and will expand the program globally with the following additions:

Blueprint Certification: Introducing the most advanced-level program for digital advertisers. The program recognises advanced-level proficiency in Facebook’s family of products and services.

Miami Ad School: Blueprint is partnering with Miami Ad School to incorporate the e-learning coursework into its curriculum, and will serve as the pilot program for how Blueprint will work with secondary education institutions in the future.

New languages: Blueprint now offers courses in both French and Indonesian, for a total of nine languages available, including English, Spanish, German, Portuguese, Japanese, Simplified Chinese and Korean.

Since Facebook Blueprint’s launch last year, there has been a strong adoption from agencies, and small businesses have also become a growing audience for Blueprint. Additionally, here are some new stats about Blueprint:

Average monthly growth rate by enrollments:

• +170,000 new enrollments per month globally
• 20,000 new enrollments per month in the US
• India and Brazil are driving the most growth by number of Blueprint course enrollments
• Nearly 450,000 users globally

Top 5 countries using Blueprint:

• USA
• India
• Brazil
• Mexico
• South Korea

Average monthly growth rate by users: 10,000 new users per month

Average time spent per course is +20 minutes

Top 5 courses for brands and agencies:

• Facebook Terminology
• Welcome to Marketing on Facebook
• Brand Best Practices
• Successful Campaigns
• A/B Testing