INDIA GETS ITS FIRST EVER PREMIUM PIAGGIO GROUP CONCEPT STORE: THE MOTOPLEX

Piaggio India celebrates the grand opening of its first Motoplex flagship store.

The sprawling Motoplex store opened its doors in Pune on November 3rd 2015 in the presence of Mr. Stefano Pelle, Managing Director, Piaggio India. It is Southern Asia’s first concept store of its kind launched in India. The Motoplex flagship store is an innovative retail concept, aligned with the new global in-store experience the Piaggio Group is developing in major metropolitan areas around the world with the Motoplex multibrand stores that the Group has recently opened in cities like Milan, New York City, Shanghai and Beijing.

The new Motoplex store will offer Piaggio consumers the Group's most prestigious brands – Vespa, Aprilia and Moto Guzzi – under one roof. It is in fact a premium lifestyle experience, a tribute to the most important brands of the Group and the millions of customers, owners and fans who own these brands around the world.

Motoplex promises to be more than just a regular dealership outlet. It will represent the grand legacy and premium quality products that come along with some of Italy’s and the world's most iconic scooter and motorcycle brands. The Pune Motoplex aims to be a true "home" for all two-wheel enthusiasts, for those who have a passion for Italian bikes in their hearts, and it is conceived to provide a relaxing break during an otherwise hectic day with other enthusiasts in a unique environment.

Mr. Stefano Pelle, Managing Director of Piaggio India said, “We are very happy to launch South Asia’s first Motoplex store in India. The Motoplex store is a futuristic concept that enables a dealer to leverage more brands and products within the same retail space. The Motoplex formula is the realization of the broader vision of the Piaggio Group in the field of offering its vehicles and developing a closer relationship with its customers and potential customers. Not only is this a showroom for Vespa, Moto Guzzi, Aprilia and Piaggio motorcycles and scooters, but it is also a fascinating experience of the renowned style, technology and heritage of two-wheeled vehicles which are proudly 'Made in Italy'. We'll launch more of these stores in the future, all over the Subcontinent".

Piaggio Group’s industrial and commercial presence in Asia has continued to grow in recent years. The company is further strenghthning its foothold in India with the Motoplex launch.