India Kawasaki Motors appoints Eulogy Media as their PR partner
India Kawasaki Motors Pvt. Ltd (IKM), a 100 per cent subsidiary of Kawasaki Heavy Industries Japan, has appointed London based Public Relations firm, Eulogy for its brand management and image consultancy activities. The India arm of Eulogy with a pan-India network will service the account.
As a Public Relations Consultancy, Eulogy Media will help enhance the image of IKM as a leading Superbikes manufacturer from Japan in India. Eulogy Media via its domain expertise in automobile sector will help IKM connect with its customers. Mandated to build positive mindshare of Kawasaki and bring the brand closer to its motorcycle enthusiasts. By employing a mix of traditional and new-age communication tools, Eulogy Media seeks to achieve the mandate of building upon a positive brand perception.
On winning the account, Cyrus Jogina, Managing Director, Eulogy India, said, “We are extremely proud to be associated with India Kawasaki Motors. We believe that our experience working with some well-known auto clients in India will help us heighten the brand recall for Kawasaki amongst its target consumers. The company’s rich heritage and outstanding engineering has provided a true riding experience to millions across the globe. We aim to provide them a 360-degree communication strategy.”
Kawasaki Heavy Industries, Ltd had first begun manufacturing motorcycle engines in 1953 and has a sole division called Motorcycle & Engine Company, providing products directly to general consumers. The motorcycle department has expanded its range of products and has contributed to the enhancement of the overall Kawasaki brand reputation.
The company aims to continue pursuing customer satisfaction, setting its basic idea to develop products that are “Advanced Environmental Technologies”, “Fun to Ride,” and “Ease of Riding.”