India's Biggest Fashion Sale - Myntra's 'End of Reason Sale' is On 2nd & 3rd July

India’s largest fashion sale event, ‘End of Reason Sale’(EORS) by Myntra is returning this monsoon with a huge collection of curated styles, designs and brands, riding on attractive discounts of up to 80%. EORS will be held on 2^nd and 3^rd July, 2016, for shoppers to indulge in online fashion shopping, like never before!

Over 2000 top Indian and International brands are slated to participate in the 4^th edition of EORS, reaching about 10 million customers across towns and cities. The new spring collection from some of the brands will be up for grabs, for the first time during the sale.

Speaking about EORS, Myntra CEO,Ananth Narayanan, said, “Myntra’s ‘End of Reason Sale’ is getting bigger and better, each passing season. It is by far, the largest fashion sale event in the country with an ever increasing number of customers coming on board. We expect 20x revenue during the sale and twice as much as the previous EORS, held early this year."

He added, “With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days.”

EORS has emerged as the most sought after fashion sale event in the country and is one of the most important properties of Myntra. EORS breaks away from the traditional end of season sale format which usually last for 6-7 weeks. In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at prices never heard of!

This particular edition is set to break all previous records with respect to scale, discounts on offer, number of brands, expected revenue and acquisition of new customers.

Shoppers on Myntra can now enjoy shopping on the mobile app, mobile web and desktop site.