India’s biggest Live Radio Concert, GIGCity is back with season 2
Radio City 91.1FM, country’s leading radio network, is back with Season 2 of GIGCity –India’s biggest Live Radio Concert, one of the most compelling innovations in the history of Indian radio. After a stupendous response last year, GIGCity Season 2 gets bigger and better with a talented line up of artists like KK, Kailash Kher, Shankar Mahadevan (MCMM), Benny Dayal and Mika who are all set to get 5.25 crore Indians grooving.
GIGCity follows the concept of “Aap Jahaan, Concert Wahaan”, where you can catch up with your favorite artist’s gig at your comfort. GIGCity Season 2 will be hosted by Radio’s most popular RJ Salil who will engage the audience with some interesting facts about the artists and their gig. GIGCity in this new season will witness an amazing line up of artists for 6 weeks giving them an experience like never before. King of romantic hits, KK kick-starts GIGCity Season 2 with his mesmerizing performance on Friday, 26th May 2017- 6 pm and Saturday 9 am.
“Radio City’s idea of a live radio concert in itself is very innovative and I am extremely excited to start this season and be a part of GIGCity season 2. Reaching out to 5.25 crore listeners will be an experience to cherish. Looking forward to a great gig,” said KK.
Speaking about GIGCity, Mr. Kartik Kalla, EVP and National Head, Programming, Marketing and Audacity, Radio City 91.1FM said “After an astounding and award winning first season we are all set to shake up the music space by announcing GIGCity Season 2 with a fresh line-up of musical maestros. This year we are elated to take GIGCity to all our newly launched phase 3 markets giving our listeners an experience of a lifetime. Listeners consume great content, not just platforms, and with innovative properties like GIGCity we give our listeners an opportunity to provide engaging content across, on-air and online medium.”
“Radio as a medium has always excited me and being a part of live radio concert connects me with my fans across the nation. It’s a thrilling experience, very challenging and at the same time exhilarating! Like the first season I am sure the second season of GIGCity will be grander. Kudos Radio City,” said Kailash Kher.
GIGCity Season 2 will be aired across all Hindi speaking markets covering 25 markets and this year the concert will be aired for the first time in the newly launched Phase 3 markets of Radio City. The nationwide marketing campaign will be augmented across print, radio, and digital, OOH and mall activations.
Tune in to Radio City and keep your dancing shoes on for the biggest live concert on radio