India’s First Digital Wallet Sale by FreeCharge starts a new trend
100% Cashback drove food, fuel, grocery and impulse purchases
Usage at petrol pumps goes up 15 times
The “Flat 100% Cashback” sale by FreeCharge concluded yesterday amid much fanfare, scripting a huge success story for its merchant network as well as its consumers. With massive user acceptance, FreeCharge has now established a new category of “Cashfree Festivals”, which will open a new chapter in the fast growing digital wallets landscape.
The exciting online and offline deals saw more than 300,000 new wallets being created just during the 2-day sale period. The existing and new users utilised the 100% Cashback offers on everyday needs like food delivery, grocery purchases and at fuel stations. It also drove impulse purchases on travel and entertainment categories such as movie tickets.
The highest growth on Day 2 came from petrol pumps - wallet usage went up nearly 15 times from its daily levels, bearing a testimony to the aggressiveness of the 100% cashback offer on fuel refill payments. Food delivery continued to drive strong usage, with meals ordered using FreeCharge trending at 10 times of normal days.
Merchants like HPCL, Heritage Foods, Cafe Coffee Day, McDonald’s, Swiggy, Domino’s, Zomato, freshmenu, redBus, Abhibus, goibibo, jugnoo, Bookmyshow & Snapdeal saw consistently high FreeCharge usage during the sale period.
Commenting on the conclusion of the 2-day sale, Govind Rajan, CEO, Freecharge said, “The success of this sale has acted as a catalyst for both users and merchants. The results exceed our expectations on all key parameters including frequency of usage, wider acceptance, wallet loads and growth in various categories. We are very pleased to have launched India’s biggest cash-free sale as part of our on-going initiatives to make wallet usage a part of everyday life”
Speaking on the sale, Dharmendra Matai - COO (Retail and Bakery), Heritage Foods Limited, said, “We had a great response from our customers while participating in FreeCharge’s 2 day 100% cash back sale. What was even more fantastic, was the number of new customers we were able to attract, in order to avail benefits of the scheme.”
Expressing his views on the sale, Srivats TS, VP Marketing, Swiggy said, “The tie up with FreeCharge during its 2 day 100% cash back sale was a win-win situation. While FreeCharge was able to increase its user base, our sales saw a significant spike during these two days.”
Marzdi Kalianiwala, VP-Marketing and Business Intelligence, BookMyShow said, "The plan for a movie is usually impulsive, and FreeCharge’s 2 day 100% cash back sale gave us an opportunity to cash in on this impulsiveness and more importantly the speed of doing transactions. We received a lot of positive feedback for the offer, and were left with quite a few happy customers!"
Mr. Ranjit Paliath, VP – Business Operations, McDonald’s India – West & South, commented,“FreeCharge has enhanced our consumer experience by offering convenience, security and speed for their transactions in-store. In the last month especially, we have received great feedback from consumers who have used our FreeCharge wallets for their transactions as cash and exact change has been scarce. Flat 100% Cashback sale by FreeCharge has been an additional gratification for our happy customers to go cashless”