India’s first influencer online marketplace VUROLL launched

VUROLL, touted as India’s first self-serve online marketplace, has been launched with the aim of connecting advertisers with influencers and content creators via a single, user-friendly platform.

In the ever-growing digital world, engaging with influencers and content makers has never been more appealing. Advertisers like to engage with buzzing online personalities to create strong brand awareness and connect with consumers via unique and authentic content. However, the influencer marketing industry has its own challenges like discovery, authenticity, effectiveness and metrics that help to establish a successful campaign.

VUROLL meets these challenges by offering a single platform that unifies all influencer marketing functions and capabilities, while offering smart live analytics and social value tools. It has 5,000+ registered influencers, including India’s top and upcoming influencers and creators across categories like education, fashion, food, home decor, health, lifestyle, music, sport, travel and technology, to name a few.

VUROLL caters to influencers and content creators across various social media platforms, including Blogs, Facebook, Instagram, Twitter and YouTube. The platform’s innovative algorithm offers brands the ability to target the digital influencers relevant to their specific needs and create data points to develop scalable influencer marketing campaigns. Also, advertisers can identify, track, measure campaign metrics and can access the insights in real time to efficiently manage the campaign and achieve their ROI targets.

Speaking about the impact of VURoll and its market potential, Manish Bhatnagar, COO and Cofounder of VURoll.com, said, “Today, online advertising is a $200 billion industry worldwide, and influencer marketing occupies over $2 billion in revenues. When cost and effectiveness of traditional advertising are in question, VUROLL comes as a safe bet for brands as well as the influencers. It offers authentic user engagement and delivers better results while identifying relevant influencers for advertisers or brands. The advantage for the advertisers is that they can see influencers’ audience and further segregate them basis on their age, location and gender.” 

Headquartered in Gurugram, VUROLL allows brands to target its audience by their age, demographic, and gender for executing market-specific campaigns. By using its unique interface, brands can target the right set of influencers and content creators in those specific markets by leveraging VUROLL’s Search, Discover, Engage and Analytical tools. The platform enables brands and influencers to efficiently engage the audience while they focus on important measures like metrics, payments and campaign performance. 

The end-to-end marketplace not only benefits the influencers and creators community, but also brings transparency for brands. Influencers can grab relevant promotion and sponsorship offers from brands and can mutually collaborate for brand promotion, product launch, market buzz and other marketing projects. VUROLL has run campaigns for brands like Vivo, Avon, Cosphere and Stylpal, among its users.

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