India's Scripbox among top 10 financial services brands on LinkedIn
LinkedIn has released the list of ‘50 Most Influential Financial Services Brands’ that most effectively use the LinkedIn platform to engage, educate and inspire their target audience. Three Indian brands feature in this list. In second place is Indian online mutual funds investment platform Scripbox.com India. The other financial services brands that have made it to the top 50 list are ICICI Bank and Axis Bank.
LinkedIn used its Content Marketing Score to identify the leading financial services marketers across the globe. These rankings reflect the success with which these brands embraced content marketing on LinkedIn, to effectively reach out to the right audience.
The Content Marketing Score is calculated by taking a ratio of the total target audience and the unique users that engaged with the content in 2015. The score evaluates all content-based activities by the brands on LinkedIn, such as Company Page updates, employee shares, Sponsored Updates, and Influencer and employee posts.
Based on the content marketing scores in 2015, here are the top 10 most influential financial services brands on LinkedIn:
3. Allianz Group
4. ABN AMRO N.V.
5. American Express
6. Wells Fargo
8. JP Morgan Chase
9. Morgan Stanley