India's top chefs bring the best of Australia's culinary landscape on Twitter
Food lovers in India can get ready to go on a delicious journey across Australia this March, as the country’s leading food personalities such as Chef Sanjeev Kapoor (@SanjeevKapoor), Chef Vicky Ratnani (@VickyRatnani), Chef Ranveer Brar (@RanveerBrar), food consultant Rushina Munshaw Ghildiyal (@RushinaMG), food critics Vir Sanghvi (@VirSanghvi), Rashmi Uday Singh (@RashmiUdaySingh) and Marryam Reshii (@Reshii), bring the best of Australia’s food tales alive on Twitter all month.
With Sydney becoming the focal point of all food discussions during the month with the much-awaited recent opening of the NOMA Australia pop-up (@ReneRedzepiNoma) in the harbour city, foodies in India who can’t be there can live through this gastronomic sojourn with front-row seats only on Twitter! For the first time, foodies will get a chance to engage and connect with their favourite chefs and critics “live” as the excitement unfolds. Through engaging live Tweets, great photos and videos from their daily food capers across Australia, live Periscope masterclass broadcasts, and Twitter Q&As, Twitter will be home to all things food for the month of March by following #TasteOfAus.
Twitter India and Twitter Australia in collaboration with Tourism Australia will also host one of Twitter’s iconic food properties: #TweetWhatYouEat on March 2nd at 9.30 am IST at the all-new Twitter Sydney office. For two hours, Twitter users will be able to ask questions, converse and engage directly with the best names in food in India and globally through Twitter Q&As that will be held at the #BlueRoom in the Twitter Australia office. Users will get a chance to watch chefs take blind-taste tests live on Periscope. Australia’s famous chef Adam Liaw (@AdamLiaw) will also be at this Twitter event.
It will be a journey through Australia’s culinary landscape in more than 140 characters, with live broadcasts, cool native videos, Twitter Q&As - a rare, young, and energetic trip through Australia’s foodie culture through the eyes of some of the best in food in India. It’s a food party, and you’re invited!
Mr. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Tourism Australia has a strong digital media strategy to inspire consumers to holiday in Australia. The influence of social media networks within Tourism Australia’s target segment of affluent, mid-life travellers is significant and we are keen to use this medium to actively engage with potential travellers. It is an honour for us to receive support from leading Indian food influencers for NOMA Australia and we are eager to offer them a diverse taste of Australia through this epicurean journey. The sessions in the Twitter office, delivered as part of the partnership,will help us engage with Indian travel and food enthusiasts; bringing them closer to Australia. The world’s top ranked restaurant coming to Sydney has set Australia’s culinary standards much higher. The NOMA team has created something extraordinary and we know it will have a lasting impression on our honourable guests, tourists and locals.”
Keya Madhvani, Head, Youth and Emerging Media Partnerships, Twitter India said, “Twitter is your live connection to culture today with the best of cricket, Bollywood, TV, books - and now food. Whether recipes, food videos, quizzes or more, we aim to drive many innovative engagements and create unique #OnlyOnTwitter experiences for all the Indian foodies on our platform. Through this association with Tourism Australia, food lovers will follow India’s biggest food experts in their journey across the fascinating world of Australian food and produce through Twitter – a first of its kind engagement opportunity in our country, bringing the best of food content and conversations on the platform.”
Tourism Australia has witnessed record arrivals from India this year, making it the 8th largest inbound tourism market for the country. Total arrivals for the year ended December 2015 stood at 233,000; an increase of 19% over the previous year. For the year ended September 2015, Indian visitors contributed A$ 1.1 billion to the Australian economy; an increase of 34% over the previous year.