India's top YouTube comedy creators come together to launch #LaughterGames
Get ready to stay glued to your computers and mobile screens as India’s top comedy YouTube creators come together to launch a riot with their own individual comedy web series under the #LaughterGames property on YouTube. Lead by Only Much Louder, Culture Machine and Arre and sponsored by leading brands like Miranda and Kitkat - India’s top nine comic groups will launch nine web series on YouTube on their channels - dishing out shows to keep you in splits. Participating in this laugh riot #LaughterGames will see web series from SNG Comedy, East India Comedy, Anuvab Pal, Enna Da Rascalas, Random Chikibum, Kenneth Sebastian, Them Boxer Shorts, Arre and Put Chutney.
Kicking off the initiative, SNG Comedy has already gone live with two episode of its web series titled "What If" and Random Chikibum show called Random Daftar which revolves around office humor. Random Dafter show is a series of sketches that viewers working in a corporate environment will be able to relate with. Kenneth Sebastian is live with his show called Starboyz which is sci-fi comedy set in the future, and capture a group of South Indian Boys who are on a road trip of a lifetime. Over the next few days more creators will unveil their brand new shows under the #LaughterGames initiative.
Speaking about the concept, Ajay Nair, Chief Operating officer of Only Much Louder said, “There is massive demand for original digital content in India across genres. We believe Laughter Games will be first of many digital properties that will provide such original content on a consistently scheduled basis. Fans will have plenty of great content to choose from for eight weeks with a variety of new, funny shows from their favourite creators”
Speaking about shows from Put Chutney (Ctrl+Alt+Del) and Black Sheep (Enna Da RAscals) Sameer Pitalwalla, CEO of Culture Machine said, "Laughter Games is an affirmation of the coming of age of digital storytelling. It has allowed our creative teams to expand their palette and to commit to long form digital content, that’s also supported ably in both monetisation and distribution by the world’s largest and most digital video platform”
Put Chutney will launch a show that will capture the life of a typical 26-year software engineer, who is confronted with the uncomfortable truth that he is fit only for arranged marriage and how he finds comfort with four friends who are hell bent on setting his life on a unexpected course. And Black Sheep series put together by Enna Da RAscals, will capture how comedy is a serious business. Where two young enterprising and misguided entrepreneurs will take you behind the scenes to capture what really happens behind the scenes. East India Comedy will participate with their news format show called Outrage - that captures trending topics in the news covering the world of politics, pop culture, bollywood, sports, fashion, world news and everything that never thought was important.
Audience can stay tuned to the channels of these creators and get access to their latest web series launching soon. Another interesting series will be launched by Anuvab Pal titled Scenes from Indian Life (Arnuvab Pal), a short film series inspired from everyday life in India. Scenes from Indian life will capture instances of everyday life of Indians from train travel to cheating husbands to negotiations with auto rickshaws to know it all Bengali intellectuals and every aspect of Indian life that you can possibly imagine. You can also catch ThemBoxerShorts put together a mockumentary called Better Life Foundation which is set in an NGO with five passionate members whose attempts at making the world a better place are thwarted by an indifferent society, corrupt politicians and a bumbling accountant.