India takes the lead in 2016 MMA Smarties APAC Awards shortlist
The Mobile Marketing Association (MMA) announced today the final awards shortlist for the 2016 APAC edition of the MMA Smarties Awards, the premier mobile awards program that honours innovation, creativity and success in the field of mobile marketing both regionally and globally. Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow with 7 and 5 nominations on the list, respectively.
The 2016 Smarties APAC Awards feature new categories: Social Impact/ Not for Profit; Cross Screen Advertising; Programmatic; Mobile Native; Tablet Campaign; Mobile Social; Mobile Video; Mobile Audio. Aimed at honouring excellent work on mobile by both brands and agencies, the categories are born out of a recognition of the ever-increasing prominence of mobile in the region, and the new, creative operational technologies powering the medium. The 2016 Awards are presented in partnership with Kantar Millward Brown.
Submissions for the 2016 Smarties APAC Awards were evaluated by a 95-strong pre-screening and jury panel comprising senior brand and agency professionals, based on four criteria: strategy, execution, creativity and results.
Commenting on the shortlist, Rohit Dadwal, Managing Director of Mobile Marketing Association in Asia Pacific, said, “There was a fantastic range of entries this year that demonstrate creative thinking and strategic execution, and as always, the decision-making process was challenging. The jury panel, including myself, was impressed by the way each of the shortlisted campaigns leveraged mobile’s interactive capabilities to deliver real business results. We hope this year’s winning campaigns continue to serve as an inspiration, and push the industry beyond the predictable in mobile.”
Of all the brands, Unilever stood out by landing 32 nominations across Indonesia, India, China and Thailand. PepsiCo is the next in line with 11 nominations for its work in Vietnam, Malaysia and India. Winners will be celebrated at an awards dinner at the 2016 MMA Forum Singapore on Friday, October 28, 2016.
The APAC 2016 MMA Smarties Shortlist:
Brand Awareness
Active Wheel and PHD India
Lo Kar Lo Baat
Glaxosmithkline Consumer Healthcare Sdn Bhd and Mindshare Malaysia
Horlicks NutriQuest
Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
Mirinda - Suntory PepsiCo Vietnam Beverage and Redder Advertising
Mirinda - Tet Full of Laughter
UNIQLO and hdtMEDIA
UNIQLO- The New Fans Economy: A Breakthough In Mobile Digital Marketing
Hershey's and MRM//McCANN
Hershey's Happygrams
Unilever and Mindshare Indonesia
1001 Inspirasi Ramadan
Lead Generation
Hindustan Unilever- Pureit and Mindshare India
Outshout or Outsmart???
Coca-Cola Korea company / Fanta and SLATE&AIR
Fanta, Play NOW!
MasterCard and Digital Arts Network
MasterPass™ by MasterCard®
Levi Strauss Commerce (Shanghai) Limited and OMD China
The Levi’s Campaign that Levi’s Didn’t Create
Friso - FrieslandCampina and Pervorm
Friso mobile first acquisition campaign Vietnam
Unilever/Unilever Food Services (UFS) and PHD China
Finding Chinese Chefs
Unilever/ Knorr and Mindshare Thailand
Knorr Auntie Reply
Product / Services Launch
Friesland Campina Vietnam/ Yomost and Mindshare Vietnam/ MullenLowe Vietnam
YOMOST #YNOTDANCE - THE MOST ENGAGED DANCING TREND IN VIETNAM
Pond's and Mindshare Indonesia and InMobi
Pond's Acne Popcorn
Nike and Mindshare China
Digital-Henge: Nike takes on luxury
KFC Malaysia and Opera Mediaworks
KFC Breakfast
Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
MasterCard and Digital Arts Network
MasterPass™ by MasterCard®
Promotion
Coca-Cola Korea company / Fanta and SLATE&AIR
Fanta, Play NOW!
KFC and Mindshare China
KFC #Morningencouragement Makes White Collars' Morning a Little Better
Bagpiper Whisky and Mindshare India
How Bagpiper used India's first offline app store to connect with their audience
MasterCard and Digital Arts Network
MasterPass™ by MasterCard®
Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0
ASUSTeK Computer Inc. and Razorfish (H.K.) Co. Ltd
ASUS ZenFone Zoom to Wanda
Relationship Building / CRM
Unilever/ Knorr and Mindshare Thailand
Knorr Auntie Reply
Unilever / Wall's and Mindshare Thailand
Wall's Man 2.0
Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
Coca-Cola Korea company / Fanta and SLATE&AIR
Fanta, Play NOW!
Kinder Joy and OMD India
Kinder Joy Story Station
Social Impact / Not for Profit
SPCA Hong Kong and Razorfish (H.K.) Co. Ltd
SPCA’s The Truth Restaurant
ShanghaiPRIDE and Wunderman Shanghai
Holding Hands
Brooke Bond Red Label Tea and Mindshare India
6 Pack Band
Mindshare Indonesia / Lifebuoy and Opera Mediaworks
Lifebuoy Handwashing Campaign
Idea Cellular Pvt Ltd and Mindshare India
Powering the next Gen Internet ready India
Cross Media / Cross Mobile Integration
Active Wheel and PHD India
Lo Kar Lo Baat
Brooke Bond Red Label Tea and Mindshare India
6 Pack Band
Lay's and Mindshare Thailand
Lay's Smilestagram
Levi Strauss Commerce (Shanghai) Limited and OMD China
The Levi’s Campaign that Levi’s Didn’t Create
Google and R/GA Singapore
PlayTown
UNIQLO and hdtMEDIA
UNIQLO X KAWS –OXO Integrated Online to Offline Marketing Campaign Best Practice Case
Pepsi and Mindshare India
Crash the Pepsi IPL
Moto India and Mindshare India
Moto X Force – When the Moto ShatterProof phone shattered competition dreams!
Unilever and Mindshare Indonesia
1001 Inspirasi Ramadan
Cross Screen Advertising
Hindustan Unilever- Pureit and Mindshare India
Outshout or Outsmart???
Brooke Bond Red Label Tea and Mindshare India
6 Pack Band
Cornetto / Unilever and PHD China
Follow Your Heart, Don’t Wait
Quaker, PepsiCo and Mindshare Malaysia
Oatsomenya Quaker!
Pepsi and Mindshare India
Crash the Pepsi IPL
Marketing within a Mobile Gaming Environment
Glaxosmithkline Consumer Healthcare Sdn Bhd and Mindshare Malaysia
Horlicks NutriQuest
Google and R/GA Singapore
PlayTown
L'Oreal and Mindshare China
Mobile Makeover for Gamers by L'Oreal Men Expert
Messaging
Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0
Hershey's and MRM//McCANN
Hershey's Happygrams
OMO and SapientNitro
Mother’s Day Digital Campaign
Friesland Campina and Out There Media & Mindshare Vietnam
Friso Mobile - Excellence in Relationship Marketing & Mom Loyalty Building
Programmatic
Unilever/Unilever Food Services (UFS) and PHD China
Finding Chinese Chefs
Friso - FrieslandCampina and Pervorm
Friso mobile first acquisition campaign Vietnam
Knorr / Unilever and PHD China
Knorr: Always On, Always Inspire
Quaker, PepsiCo and Mindshare Malaysia
Oatsomenya Quaker!
Mobile App
Nestlé Philippines - MILO and OgilvyOne Worldwide
MILO Champions Band & App
Unilever/ Knorr and Mindshare Thailand
Knorr Auntie Reply
Singapore Airlines and MTT
Singapore Airlines Multi-Device Roll Out
Suntory Pepsico Vietnam and Mindshare Vietnam
The Pepsi KaraIdol App
Glaxosmithkline Consumer Healthcare Sdn Bhd and Mindshare Malaysia
Horlicks NutriQuest
Mobile Website
Cornetto and Isobar China
Cornetto-Follow your heart, Don't wait
Hershey's and MRM//McCANN
Hershey's Happygrams
Nestle and Mindshare China
Nescafe Study Break with Instant Manga
Unilever and Mindshare Indonesia
1001 Inspirasi Ramadan
Pepsico/Kurkure and Mindshare India
Avenging the extra sweet in digital space
Mobile Native
Lazada and Opera Mediaworks
Lazada’s “Hitting Bull’s eye in Indonesia eCommerce with native mobile first strategy” Campaign
L'Oréal and Mindshare China
Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji
Yum! Brands/Kentucky Fried Chicken and Facebook
Finger Lickin 360
Getit Infomedia Limited / AskMeBazaar.com and Opera Mediaworks
AskmeBazaar Trailblazers the E-Commerce Landscape in India
Tablet Campaign
Cornetto / Unilever and PHD China
Follow Your Heart, Don’t Wait
Singapore Airlines and MTT
Singapore Airlines Tablet App
Mobile Social
Hershey's and MRM//McCANN
Hershey's Happygrams
Brooke Bond Red Label Tea and Mindshare India
6 Pack Band
Levi Strauss Commerce (Shanghai) Limited and OMD China
The Levi’s Campaign that Levi’s Didn’t Create
Knorr and Isobar China
Knorr China-A taste of home
Canon Singapore and Dentsu Singapore
Canon Instazoom
Nike and Mindshare China
Digital-Henge: Nike takes on luxury
Innovation
Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0
Active Wheel and PHD India
Lo Kar Lo Baat
Hindustan Unilever- Pureit and Mindshare India
Outshout or Outsmart???
Canon Singapore and Dentsu Singapore
Canon Instazoom
HEINEKEN and CLICK MEDIA and STARCOM
THE STAR GIFTER
Apple and OMD
Apple’s CNY Gift to Mobile Advertising
Location Based
Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.
Rexona and Mindshare Indonesia and InMobi
Rexona Streetview
L'Oréal and Mindshare China
Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji
Comfort and Mindshare Vietnam
Personalized Tet Wish
Kopiko78 and Telkomsel
Kopiko 78 Unique Sampling Experience with Telkomsel
Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0
Dongfeng CIROEN and Beijing Dentsu Advertising Co., Led
Fami-Navi
Mobile Payments
MasterCard and Digital Arts Network
MasterPass™ by MasterCard®
Mobile Video
Disney - Pixar and Opera Mediaworks & Dentsu
Finding Dory
Brooke Bond Red Label Tea and Mindshare India
6 Pack Band
HEINEKEN and CLICK MEDIA and STARCOM
THE STAR GIFTER
Mountain Dew and Mindshare India
Mountain dew takes the OTT world by storm by launching India’s first branded channel
Yum! Brands/Kentucky Fried Chicken and Facebook
Finger Lickin 360
Mobile Audio
Pepsodent and Mindshare Indonesia
Pepsodent Bedtime Story
Active Wheel and PHD India
Lo Kar Lo Baat
Suntory Pepsico Vietnam and Mindshare Vietnam
The Pepsi KaraIdol App
Rin and PHD India
Rin Career Ready Academy
Best Brand Experience in Mobile Rich Media
Hershey's and MRM//McCANN
Hershey's Happygrams
Sony Pictures Singapore & Malaysia and Touch Create
Bond Spectre
Disney - Pixar and Opera Mediaworks & Dentsu
Finding Dory
Dongfeng CIROEN and Beijing Dentsu Advertising Co., Led
Fami-Navi
Gatorade and Opera Mediaworks
Nothing Beats Gatorade Refresh
Sony Pictures Singapore and Malaysia and Touch Create
The Walk
Most Engaging Mobile Creative
Disney - Pixar and Opera Mediaworks & Dentsu
Finding Dory
Yum! Brands/Kentucky Fried Chicken and Facebook
Finger Lickin 360
Downy and Mediacom
Downy Indonesia #Romancehour
National Geographic Channel and Vserv Digital Services and Flying Cursor
NGC's How to Win at Everything launch campaign
Nike and Razorfish
Nike Kobe-mojis
Chambord and Starcom Mediavest
Chambord: For No Reason
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