banner image banner image
 

India takes the lead in 2016 MMA Smarties APAC Awards shortlist

The Mobile Marketing Association (MMA) announced today the final awards shortlist for the 2016 APAC edition of the MMA Smarties Awards, the premier mobile awards program that honours innovation, creativity and success in the field of mobile marketing both regionally and globally. Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow with 7 and 5 nominations on the list, respectively.

The 2016 Smarties APAC Awards feature new categories: Social Impact/ Not for Profit; Cross Screen Advertising; Programmatic; Mobile Native; Tablet Campaign; Mobile Social; Mobile Video; Mobile Audio. Aimed at honouring excellent work on mobile by both brands and agencies, the categories are born out of a recognition of the ever-increasing prominence of mobile in the region, and the new, creative operational technologies powering the medium. The 2016 Awards are presented in partnership with Kantar Millward Brown.

Submissions for the 2016 Smarties APAC Awards were evaluated by a 95-strong pre-screening and jury panel comprising senior brand and agency professionals, based on four criteria: strategy, execution, creativity and results.

Commenting on the shortlist, Rohit Dadwal, Managing Director of Mobile Marketing Association in Asia Pacific, said, “There was a fantastic range of entries this year that demonstrate creative thinking and strategic execution, and as always, the decision-making process was challenging. The jury panel, including myself, was impressed by the way each of the shortlisted campaigns leveraged mobile’s interactive capabilities to deliver real business results. We hope this year’s winning campaigns continue to serve as an inspiration, and push the industry beyond the predictable in mobile.”

Of all the brands, Unilever stood out by landing 32 nominations across Indonesia, India, China and Thailand. PepsiCo is the next in line with 11 nominations for its work in Vietnam, Malaysia and India. Winners will be celebrated at an awards dinner at the 2016 MMA Forum Singapore on Friday, October 28, 2016.

The APAC 2016 MMA Smarties Shortlist:

Brand Awareness

Active Wheel and PHD India
Lo Kar Lo Baat

Glaxosmithkline Consumer Healthcare Sdn Bhd and Mindshare Malaysia
Horlicks NutriQuest

Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.

Mirinda - Suntory PepsiCo Vietnam Beverage and Redder Advertising
Mirinda - Tet Full of Laughter

UNIQLO and hdtMEDIA
UNIQLO- The New Fans Economy: A Breakthough In Mobile Digital Marketing

Hershey's and MRM//McCANN
Hershey's Happygrams

Unilever and Mindshare Indonesia
1001 Inspirasi Ramadan

Lead Generation

Hindustan Unilever- Pureit and Mindshare India
Outshout or Outsmart???

Coca-Cola Korea company / Fanta and SLATE&AIR
Fanta, Play NOW!

MasterCard and Digital Arts Network
MasterPass™ by MasterCard®

Levi Strauss Commerce (Shanghai) Limited and OMD China
The Levi’s Campaign that Levi’s Didn’t Create

Friso - FrieslandCampina and Pervorm
Friso mobile first acquisition campaign Vietnam

Unilever/Unilever Food Services (UFS) and PHD China
Finding Chinese Chefs

Unilever/ Knorr and Mindshare Thailand
Knorr Auntie Reply

Product / Services Launch

Friesland Campina Vietnam/ Yomost and Mindshare Vietnam/ MullenLowe Vietnam
YOMOST #YNOTDANCE - THE MOST ENGAGED DANCING TREND IN VIETNAM

Pond's and Mindshare Indonesia and InMobi
Pond's Acne Popcorn

Nike and Mindshare China
Digital-Henge: Nike takes on luxury

KFC Malaysia and Opera Mediaworks
KFC Breakfast

Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.

MasterCard and Digital Arts Network
MasterPass™ by MasterCard®

Promotion

Coca-Cola Korea company / Fanta and SLATE&AIR
Fanta, Play NOW!

KFC and Mindshare China
KFC #Morningencouragement Makes White Collars' Morning a Little Better

Bagpiper Whisky and Mindshare India
How Bagpiper used India's first offline app store to connect with their audience

MasterCard and Digital Arts Network
MasterPass™ by MasterCard®

Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0

ASUSTeK Computer Inc. and Razorfish (H.K.) Co. Ltd
ASUS ZenFone Zoom to Wanda

Relationship Building / CRM

Unilever/ Knorr and Mindshare Thailand
Knorr Auntie Reply

Unilever / Wall's and Mindshare Thailand
Wall's Man 2.0

Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.

Coca-Cola Korea company / Fanta and SLATE&AIR
Fanta, Play NOW!

Kinder Joy and OMD India
Kinder Joy Story Station

Social Impact / Not for Profit

SPCA Hong Kong and Razorfish (H.K.) Co. Ltd
SPCA’s The Truth Restaurant

ShanghaiPRIDE and Wunderman Shanghai
Holding Hands

Brooke Bond Red Label Tea and Mindshare India
6 Pack Band

Mindshare Indonesia / Lifebuoy and Opera Mediaworks
Lifebuoy Handwashing Campaign

Idea Cellular Pvt Ltd and Mindshare India
Powering the next Gen Internet ready India

Cross Media / Cross Mobile Integration

Active Wheel and PHD India
Lo Kar Lo Baat

Brooke Bond Red Label Tea and Mindshare India
6 Pack Band

Lay's and Mindshare Thailand
Lay's Smilestagram

Levi Strauss Commerce (Shanghai) Limited and OMD China
The Levi’s Campaign that Levi’s Didn’t Create

Google and R/GA Singapore
PlayTown

UNIQLO and hdtMEDIA
UNIQLO X KAWS –OXO Integrated Online to Offline Marketing Campaign Best Practice Case

Pepsi and Mindshare India
Crash the Pepsi IPL

Moto India and Mindshare India
Moto X Force – When the Moto ShatterProof phone shattered competition dreams!

Unilever and Mindshare Indonesia
1001 Inspirasi Ramadan

Cross Screen Advertising

Hindustan Unilever- Pureit and Mindshare India
Outshout or Outsmart???

Brooke Bond Red Label Tea and Mindshare India
6 Pack Band

Cornetto / Unilever and PHD China
Follow Your Heart, Don’t Wait

Quaker, PepsiCo and Mindshare Malaysia
Oatsomenya Quaker!

Pepsi and Mindshare India
Crash the Pepsi IPL

Marketing within a Mobile Gaming Environment

Glaxosmithkline Consumer Healthcare Sdn Bhd and Mindshare Malaysia
Horlicks NutriQuest

Google and R/GA Singapore
PlayTown

L'Oreal and Mindshare China
Mobile Makeover for Gamers by L'Oreal Men Expert

Messaging

Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0

Hershey's and MRM//McCANN
Hershey's Happygrams

OMO and SapientNitro
Mother’s Day Digital Campaign

Friesland Campina and Out There Media & Mindshare Vietnam
Friso Mobile - Excellence in Relationship Marketing & Mom Loyalty Building

Programmatic

Unilever/Unilever Food Services (UFS) and PHD China
Finding Chinese Chefs

Friso - FrieslandCampina and Pervorm
Friso mobile first acquisition campaign Vietnam

Knorr / Unilever and PHD China
Knorr: Always On, Always Inspire

Quaker, PepsiCo and Mindshare Malaysia
Oatsomenya Quaker!

Mobile App

Nestlé Philippines - MILO and OgilvyOne Worldwide
MILO Champions Band & App

Unilever/ Knorr and Mindshare Thailand
Knorr Auntie Reply

Singapore Airlines and MTT
Singapore Airlines Multi-Device Roll Out

Suntory Pepsico Vietnam and Mindshare Vietnam
The Pepsi KaraIdol App

Glaxosmithkline Consumer Healthcare Sdn Bhd and Mindshare Malaysia
Horlicks NutriQuest

Mobile Website

Cornetto and Isobar China
Cornetto-Follow your heart, Don't wait

Hershey's and MRM//McCANN
Hershey's Happygrams

Nestle and Mindshare China
Nescafe Study Break with Instant Manga

Unilever and Mindshare Indonesia
1001 Inspirasi Ramadan

Pepsico/Kurkure and Mindshare India
Avenging the extra sweet in digital space

Mobile Native

Lazada and Opera Mediaworks
Lazada’s “Hitting Bull’s eye in Indonesia eCommerce with native mobile first strategy” Campaign

L'Oréal and Mindshare China
Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji

Yum! Brands/Kentucky Fried Chicken and Facebook
Finger Lickin 360

Getit Infomedia Limited / AskMeBazaar.com and Opera Mediaworks
AskmeBazaar Trailblazers the E-Commerce Landscape in India

Tablet Campaign

Cornetto / Unilever and PHD China
Follow Your Heart, Don’t Wait

Singapore Airlines and MTT
Singapore Airlines Tablet App

Mobile Social

Hershey's and MRM//McCANN
Hershey's Happygrams

Brooke Bond Red Label Tea and Mindshare India
6 Pack Band

Levi Strauss Commerce (Shanghai) Limited and OMD China
The Levi’s Campaign that Levi’s Didn’t Create

Knorr and Isobar China
Knorr China-A taste of home

Canon Singapore and Dentsu Singapore
Canon Instazoom

Nike and Mindshare China
Digital-Henge: Nike takes on luxury

Innovation

Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0

Active Wheel and PHD India
Lo Kar Lo Baat

Hindustan Unilever- Pureit and Mindshare India
Outshout or Outsmart???

Canon Singapore and Dentsu Singapore
Canon Instazoom

HEINEKEN and CLICK MEDIA and STARCOM
THE STAR GIFTER

Apple and OMD
Apple’s CNY Gift to Mobile Advertising

Location Based

Castrol India Ltd and Mindshare India
How Castrol activated mini truck driver targeted only campaign.

Rexona and Mindshare Indonesia and InMobi
Rexona Streetview

L'Oréal and Mindshare China
Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji

Comfort and Mindshare Vietnam
Personalized Tet Wish

Kopiko78 and Telkomsel
Kopiko 78 Unique Sampling Experience with Telkomsel

Hindustan Unilever Limited/ Lifebuoy and Mindshare India
MMS 2.0

Dongfeng CIROEN and Beijing Dentsu Advertising Co., Led
Fami-Navi

Mobile Payments

MasterCard and Digital Arts Network
MasterPass™ by MasterCard®

Mobile Video

Disney - Pixar and Opera Mediaworks & Dentsu
Finding Dory

Brooke Bond Red Label Tea and Mindshare India
6 Pack Band

HEINEKEN and CLICK MEDIA and STARCOM
THE STAR GIFTER

Mountain Dew and Mindshare India
Mountain dew takes the OTT world by storm by launching India’s first branded channel

Yum! Brands/Kentucky Fried Chicken and Facebook
Finger Lickin 360

Mobile Audio

Pepsodent and Mindshare Indonesia
Pepsodent Bedtime Story

Active Wheel and PHD India
Lo Kar Lo Baat

Suntory Pepsico Vietnam and Mindshare Vietnam
The Pepsi KaraIdol App

Rin and PHD India
Rin Career Ready Academy

Best Brand Experience in Mobile Rich Media

Hershey's and MRM//McCANN
Hershey's Happygrams

Sony Pictures Singapore & Malaysia and Touch Create
Bond Spectre

Disney - Pixar and Opera Mediaworks & Dentsu
Finding Dory

Dongfeng CIROEN and Beijing Dentsu Advertising Co., Led
Fami-Navi

Gatorade and Opera Mediaworks
Nothing Beats Gatorade Refresh

Sony Pictures Singapore and Malaysia and Touch Create
The Walk

Most Engaging Mobile Creative

Disney - Pixar and Opera Mediaworks & Dentsu
Finding Dory

Yum! Brands/Kentucky Fried Chicken and Facebook
Finger Lickin 360

Downy and Mediacom
Downy Indonesia #Romancehour

National Geographic Channel and Vserv Digital Services and Flying Cursor
NGC's How to Win at Everything launch campaign

Nike and Razorfish
Nike Kobe-mojis

Chambord and Starcom Mediavest
Chambord: For No Reason

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media