India Today Group Digital ties up with Epsilon

Epsilon, the industry's leading marketing services company has announced it has signed an agreement with India Today Group Digital (ITG Digital) to provide a full suite of email related services. ITG Digital is the online business unit of The India Today Group, one of the largest and most diversified media conglomerates in India whose portfolio includes 36 magazines, 1 radio station, 4 TV channels, and 1 newspaper, a leading classical music label, book publishing and an online luxury retail store.

As part of the agreement, Epsilon will manage consumer and trade email communications for ITG Digital, initially for its luxury brands online private sales store Bagittoday.com and gradually rolling out to other online properties.

"We chose Epsilon because of their scientific and customer insight driven engagement approach. We are confident that their scalable platform, ease of list management and reporting, and strong ISP relationships will not only help us achieve faster time-to-market communications, but also build deeper bonds with our consumers through personalised, targeted and anticipated messages," said Sanjay Nagpal, Head of Technology Infrastructure, India Today Group Digital.

Epsilon's email solution will service all aspects of email marketing for ITG Digital, to help them create and manage strategic email campaigns to drive higher ROI throughout their customer lifecycle.

DREAMmail's multi-level dynamic segmentation, automation capabilities and advanced reporting and analysis tools allow ITG Digital to harness the behavioural and transactional data of customers and subscribers quickly and efficiently. This capability will empower ITG Digital to deliver relevant and timely email communications' a critical foundation to drive profitability for ITG's online businesses.

"We are very pleased and honoured to have been recognised by the India Today Digital Group for our customer-centric and data-driven marketing expertise," said Adrian Hoon, Vice President, Asia of Epsilon.To help ITG Digital maximise the effectiveness of all communications in the email channel, Epsilon will also provide data analytics, strategic consulting and best practice guidance addressing segmentation and targeting, data collection and maintenance, customer engagement, inbox deliverability, creative performance, content relevancy and multi-channel integration.