India Today Group launches Aaj Tak 2
Kallie Purie, Vice Chairperson, India Today Group, has announced the official release of Aaj Tak 2. This marks the start of an exciting new chapter for the group’s all-encompassing brand Aaj Tak. AT2 will be free from the confines of a linear medium. It allows them to apply the Aaj Tak style of journalistic rigour to several news stories at the same time.
“We have always been Indians’ preferred source of news, and the non-linear potential of digital provide us with the opportunity to build a rival channel of news more fit for a younger audience. For the time being, AT2 will be available on aajtak.in and the Aaj Tak digital channels,” said Purie.
Kalli has nominated Anjana Om Kashyap to oversee the new initiative.
Anjana will lead AT2 in addition to her present duties at Aaj Tak 1. Anjana was instrumental in establishing News Tak. The organisation is hoping that her knowledge, excitement, and nose for news will help them develop another must-see channel. For this new endeavour, she will report to Supriya Prasad.
“AT2 is a personal favourite of mine, and I am overjoyed that Anjana will carry it further in sabze tez mode. I hope you will provide her lots of encouragement, suggestions, and best wishes,” Kallie mentioned in the post.