India Today Group launches So Sorry Gully Cricket Game App

The India Today Group on Thursday, unveiled a unique gaming app called So Sorry Gully Cricket, featuring its award-winning politoons in the lineup of players.

A perfect fusion of sports and news ahead of general elections and the Cricket World Cup, So Sorry Gully Cricket was launched at FICCI FRAMES event in Mumbai by Indian cricketing legend Sunil Gavaskar alongside Mr Sam Balasara, Founder Chairman, Madison Worldwide and Mr Shashi Sinha, Chief Executive Officer, IPG Mediabrands.

Ms Kalli Purie, Vice-Chairperson, India Today Group said, “We are really excited to announce the launch of the new game ‘So Sorry Gully Cricket’ at FRAMES in presence of such a distinguished audience. ‘So Sorry Gully Cricket’ is a unique game that portrays life and politics in a way that is interactive, real and interesting.  With India heading for Parliamentary elections the timing could not be more perfect. It's a super example of an integrated use of technology n content”

The app uses animated cartoon videos in a game set in trademark Indian "gullies", or streets, something that every Indian consumer has experienced while growing up and playing cricket.

Teams in this fun game make up of top politicians contesting Lok Sabha elections, cricket-loving avatars of famous politoons from the blockbuster So Sorry series.

So Sorry Gully Cricket is jazzed up with artwork that every Indian would relate to.

A visual delight, So Sorry Gully Cricket is enriched with fun elements, such as a milkman and a "machhiwali", or a fish vendor, typically seen in Mumbai.  The game comprises 85 matches and follows unique rules of gully cricket, under-arm bowling and one bounce catch-outs included.

"Cricket is potentially a religion. We had a perfect ingredient in So Sorry characters and the fusion of the two will work for sure," said Mr. Alok Kejriwal, Founder and CEO of Games2win India Private Limited, which devised the app. "You will recognize all the characters and sounds. It's a treat to the ears as well."