India TV dons a new look...!

Hindi News channel, India TV , has undergone a full brand refresh today. The new look has been designed by Renderon Broadcast Design, a US based packaging firm that counts FOX News and NBC amongst its clients, has given India TV an international and contemporary look and feel. India TV’s new logo has been designed by brand strategy firm DY works.

India TV news presentation moves to a highly sophisticated double story set. The colourful set has been  designed and executed by BDI (Broadcast Design International), one of the global domain leaders. Mike Baker, Former Lighting Director, BBC was specially flown in for lighting the new set. Even the new look for India TV mikes has been designed by Germany’s Schulze-Brakel that specialises in collateral design for Microphone IDs.

Strategic refresh in Brand India TV has editor in chief Rajat Sharma leading from the front. One of the best known presenters Sharma, has taken charge of prime time reviving his popular show Aaj Ki Baat- Rajat Sharma ke Saath. It may be recalled that this show was first introduced on Star Plus, by Rajat Sharma which the channel had successfully used to capture viewership when converting to a Hindi channel.

The new visual identity is backed by an experienced team in the news room led by editorial director QW Naqvi, widely credited with the success of Aaj Tak. A large number of experienced editors, producers, presenters and creative writers have recently joined India TV to execute changes in the content.

Capturing the revamp, India TV Managing Director & CEO, Ritu Dhawan  observed, “It is the result of months of seamless planning & execution by all involved with the refresh". "The channel will soon launch a 360 degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate & capture the thought and philosophy behind the revamp across mediums.” She added.