India TV names Sudipto Chowdhuri as Executive President-Sales
After completion of two very successful fiscals, Sudipto Chowdhuri has been elevated as Executive President–Sales.
It may be recalled that India TV underwent a complete brand make-over a couple of years ago that included everything right from Brand identity to Packaging to Content and to Presentation. His inclusion to lead the Sales function at India TV coincided the pre-transition preparations at the channel. As part of larger organizational objective, the immediate challenges he has successfully faced are those of Price hike and bringing top-of-the-line brands on board.
During this period channel’s co-located inventory sales has also grown exponentially.
Reacting to his elevation, Sudipto Chowdhuri said, “I would like to specially thank MD & CEO Ms. Ritu Dhawan not only for the appreciation & recognition but also for placing trust & giving me a free hand to handle the sales in a fiercely competitive scenario.”
Born, brought up in Kolkata ,Sudipto started his career in advertising with Tata Yellow Pages in Delhi. He was sent to Kolkata to start Tata Yellow pages branch operations alongwith couple of senior colleagues. After a long stint in Tata Yellow Pages, he moved South with India Today group as Dy Manager Advertising ( IMPACT) and was handling all editions of India Today language editions. Then moved to Zee Network as Senior Manager - Ad Sales and was handling entire network sales based out of Hyderabad for Andhra Pradesh market. Promoted as Associate Vice President - Sales he moved to Chennai to handle TN & AP markets. He then moved to Star News as Head of TN & AP. He was then moved to Mumbai with Star News to handle bigger markets & responsibilities. After a relatively long stint with Star News and before joining India TV in January 2013, he got his first national responsibility with TV 9 Group ( TV9 Kannada & NEWS 9 English News Channel).