India TV's 'Mission Damini' campaign amplifies voice to counter crime against women

In a major activism initiative, India TV launched a nationwide awareness campaign across most major metros to lend high-decibel amplification to voices being raised against the growing menace of Crime against women.

As a part of this initiative a signature campaign was conducted on Sunday, 23rd December. Huge signature boards were set up at key locations in Delhi, Mumbai, Lucknow, Ahmedabad and Jaipur.

People from all walks of life came forward and pledged to do all that is required to prevent crimes against women. The initiative is being done in the backdrop of the heinous and barbaric gang rape that took place in Delhi recently.

Many key personalities including top politicians, social activists, academicians, Bollywood & TV personalities and literary personalities were amongst those who attended the peaceful initiative of vowing to support and show solidarity to the cause.

Thousands of people pledged & signed on the signature walls in cities like Delhi, Mumbai, Ahmedabad, Jaipur and Lucknow.

Talking of the initiative Ritu Dhawan, MD & CEO of India TV said, “This is our miniscule contribution to amplify voices for justice against the recent ghastly & heinous act but also to demonstrate the way of peaceful but effective protest.”

“We sincerely hope that authorities will take concrete steps so that not only justice is done in this case but also tat no such incidents take place in future.” She added.

The signature pledges will now be sent to the Home Minister of India as a white paper on aspirations of the citizens of the country along with suggestions on ways & means of curbing the peril.