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India v England – ‘The Biggest Test’ series of the year (November-December 2016)

Test cricket in India continued to show strong growth since the start of India’s exciting ‘Home season of cricket’. With the recently concluded England’s tour of India, Virat & Co. decimated England by winning the Test series comprehensively and settled the old score. Not only that, ‘The Biggest Test’ series of the year went on to create new benchmarks with each Test match scoring high on in-stadia attendance and TV ratings across market. The India-England series has the highest number of impressions# for any Test series in the last 3 years. 

#Source: BARC, 4+ Urban, data available for 4 test matches

Gross Impressions in millions:

1st Test match – 244 mn* – 144 mn**

2nd Test match – 248 mn* – 147 mn**

3rd Test match – 218 mn* – 131 mn**

4th Test match – 246 mn* – 150 mn**

Source: BARC, 4+ U+R*

Source: BARC, 4+ Urban**

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