India vs South Africa test series a hit with Indian audiences

SonyLIV’s coverage of the recently concluded 3-match test series between India vs South Africa has struck the right chord with Indian viewers. The series saw an overall watch time equivalent to more than 960 years of watch time with views coming from across the length and breadth of the country. Average time spent viewing was in excess of 30 minutes with the series eliciting 125 million interactions and 105 million hits.

With a target audience of mobile-first sports millennials, viewership was divided among 92% male and 8% female with nearly 80% of viewership in the 18-34 age group.