India wins PepsiCo’s ‘Dare to Do More’ (DTDM) challenge 2020

PepsiCo’s campus challenge ‘Dare To Do More’ (DTDM) has today culminated with Taranjot from India bagging the coveted title of ‘AMESA DTDM 2020’. Based on an evaluation of creativity, thought leadership, critical thinking and business acumen as key parameters, The India winner went on to showcase her groundbreaking idea to Eugene Willemsen, CEO, PepsiCo AMESA;  Adam Parson, CHRO, PepsiCo AMESA; Manali Desai, Sr. Director, Strategy PepsiCo AMESA and Darren Tse, Commercial Director, Concessions at Expo 2020.

The winning idea this year was an exciting beverage innovation packing healthy fruits targeted to our rising youth generation. As a winner, Taranjot Kaur who is student at MICA Ahmedabad, has earned herself a job offer and the opportunity to kick start her career with PepsiCo. Additionally, she’ll be mentored by PepsiCo’s senior leaders and will work on a 3-month international project with PepsiCo in Dubai.

A much sought-after campus challenge, PepsiCo’s DTDM challenge invited young talent to share their BIG idea that could transform the food and beverage industry and win a chance to work with the company. The 2020 challenge’s theme was innovation and aimed to attract leaders of tomorrow, who can address real business issues and help PepsiCo become Faster, Stronger and Better. Participants were asked to “Suggest an innovative idea backed by a viable business plan that has the power to take the food and beverage industry by storm.”

Congratulating the winners, Pavitra Singh, CHRO, PepsiCo India said, “Over the years, we have witnessed participation of the sharpest minds from top B-schools across the world in Dare to Do More, making it one of the most coveted recruitment challenges in the world. I am thrilled by the fact that India has lived upto its legacy of winning the challenge 3 out of 4 times*. Congratulations to Taranjot and we look forward to having her onboard.” 

The elated winner, Taranjot Kaur from MICA said, “2020 has been a challenging year  for many students as we step in the corporate world and start our professional journey. Amidst these difficult times, winning PepsiCo’s campus challenge, Dare To Do More,  fills me with gratitude and enthusiasm to start my career with one of the largest FMCG companies in the world. I am immensely excited to win this challenge and looking forward to learn from all the experienced leaders at PepsiCo.”

* 2017: India Team, 2019: India Team and 2020: India Team