IndIAA Awards 2018: Ogilvy and Lowe Lintas win big in real advertising
The India Chapter of International Advertising Association (IAA) presented its 4th edition of #IndIAA Awards at ITC Maratha on August 31, 2018.
Also launched on the occasion was the book, ‘The Gutenberg Galaxy’ – a collector’s item on ‘Case Studies in Print Advertising’, which was done by Ramesh Narayan, Prasoon Joshi, Abhishek Karnani and Suresh Narayanan.
Sony Pictures Networks campaign for the FIFA World Cup 2018 – ‘Second Country – was awarded in the Entertainment & Media category. Culture Machine was the creative agency.
BBG India’s campaign – ‘Twins: Your True Wealth’ – won the award for Gender Sensitive Advertising. HyperCollective was the creative agency.
Ramesh Narayan, President, IAA India Chapter, remarked, “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years, the IndIAA Awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winners.”
Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, added here, “It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience. The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they created.”
Commenting on the winners, Pradeep Guha, Chairman, IndIAA Awards Committee, said, “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses.”
MV Shreyams Kumar, Joint MD, Mathrubhumi, requested all to donate generously to revive flood-ravaged Kerala. He said, “The fishermen, the youth – all stood together and the whole world has stood by us. We need all the support that we can.”
Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup – Any Award that we win makes us feel happy and of course, something that impacts the country and the society and makes a lot of sense for us as well as the kind of work that we do and things which want to change the outlook of the society. We find Government ads to be very important and significant, because those are the things which will have a much lasting impact compared to anything else and so we actually love doing government work.
Kedar Teny, Head of Marketing and OAP, Sports, Sony Pictures Networks India – We all know that we are a cricket obsessed nation and we were just coming out of an intense IPL season and wanted to capture the imagination of people to watch a sport which is gaining popularity, but the big challenge was that we did not have India participating in it and so how do we get people to watch the FIFA World Cup? The insight was all there on the taking, it was just about our observations, our listening on social media and understanding what really happens during a FIFA World Cup and the answer is right in front of us there which is about how passionate we become about another country during this once every 4 years and that’s where the idea came from. The creative has been done by Culture Machine, led by Jigar Fernandes. I wanted a sincere campaign for FIFA and not the standard jingoism, the big anthems, big campaigns and anything like that. Yes, we did manage to capture the largeness of the event, but in a very charming and enduring way.
Raj Kamble, Founder and CCO, Famous Innovations – It feels so good and it is not just any other typical advertising award where we have to send the entry and pay lots of money to participate. I have a problem with these awards because they are like mushrooms in every corner and every publication has their own award. This is the first one where they are not asking for any fees. The judges are genuine, who are actually investing their careers and money and choosing the best work that they see on television.
I am so proud to be winning this award along with my client, because we have an idea that the client has to buy, but we laugh at the fact that the water here flows towards the other side and everything works in reverse. People will accept it that we are laughing at ourselves. Today, India is ready and feels it is okay to criticize ourselves.
These are some great judges, a fantastic evening and I am very proud and thank you for this.
Karthi Marshan, Chief Marketing Officer, Kotak Mahindra Group – It is obviously a great feeling and when they announced the INDIAA Awards and the criteria, I felt like it was the brief that we got for creating the campaign. The awards highlighted all the words that were running around my head – inclusivity, opportunity, India and that was very close to the brief for our own Kotak 811 campaign. So, it really feels good and more than anything the fact that as soon as the ad was released, the number of spontaneous response that we got was very heart warming. In fact, it is a bank account which could do something. It didn’t feel like it was a bank ad at all, but sound like a social message and that is something the people really liked and at the end of the day it is always good to win.
Navin Talreja – Founder – The Womb – It is a prestigious award and we are really happy on winning it, and the way the jury described the selection process, I guess it is a double reward to know that it has gone through 800 entries and we have won. This particular product is very dear to us because it is a product that we have partnered with the client in creating the communication. It is a product that has touched the hearts of millions of people and is doing very well in the market. I will say it is one of our best pieces to win, and so we are very happy.
Click here to view complete Winners list of INDIAA Awards 2018.