Indian advertisers register 46% year-on-year increase in sales
Though not a native concept, Singles’ Day and the associated sales campaigns have been gaining popularity in the Indian market of late – and affiliate marketing has been playing a major role in driving its acceptance. Admitad India has highlighted this growing trend by revealing its platform sales data for the recently-concluded 11/11 Singles’ Day campaign.
During the Singles’ Day event, cumulative sales-driven for advertisers in India through new-age affiliate channels such as bloggers, vloggers, and Instagram influencers increased by 46% in value over the corresponding numbers in 2018. Affiliate-driven transactions in the country registered an increase of 33% on November 11, while those on November 12 registered a strong growth of 61%.
Interestingly, the Admitad data also revealed the growing prominence of affiliate marketing as a lucrative business avenue for online publishers in India. According to the data, the contribution of Indian publishers in global sales during the latest Singles’ Day campaign registered a stunning 179% increase over the preceding year. This is because the explosive growth of the Indian content creation space, and its potential as an integral part of the affiliate ecosystem, has attracted the attention of international online retail brands. An important factor for this is also the increasing participation of global companies in the region and providing the best of their services to the consumers.
Admitad’s latest sale data complements the findings of its recent India festive sale report and highlights the increasingly important role that affiliate marketing is playing in the digital commerce landscape. The findings highlight how brands and online retailers, both within India and around the globe, are partnering with top affiliate networks to maximise their profitability and amplify consumer outreach - thus driving the growth for the entire affiliate ecosystem.
Speaking on the findings, Neha Kulwal, Country Manager– Admitad India, said, “India is rapidly establishing itself as a major e-commerce market. This growth is being driven in no small part by new-age affiliate marketing channels. The results of the latest 11/11 sale are further testament to the value that partnering with leading affiliate networks such as Admitad can add to the e-commerce ecosystem. We are delighted with these growth figures and will look to further maximise the business results for our partner advertisers and publishers through our vast array of new-age affiliate marketing solutions.”
Admitad highlighted how more and more Indian publishers are signing up for global brand campaigns as affiliates and leveraging innovative affiliate tools such as Admitad Lite. These developments have driven a significant increase in their contribution to global sales, in addition to improving their profitability and business growth. More importantly, this shift has led to a growing number of online retail players across the globe now partnering with Indian publishers as affiliates to drive higher cross-border trade, as demonstrated by the latest 11/11 Sale.