Indian agencies secure 11 Pencils at D&AD 2016

Indian agencies have won a total 11 Pencils at D&AD 2016. Last year, India had scored 19 Pencils. D&AD judging process ended last evening in London, following which the Pencil winners were announced.

Ariel – Share the Load, the much-awarded campaign by BBDO India for P&G India, has secured three Pencils in the Integrated - Large Business (over 500 employees), Advertising & Marketing Communications - Brand, and Ambient categories.

Whisper – Touch the Pickle, another much-awarded campaign by BBDO India for P&G India, has won a Pencil in the Integrated - Large Business (over 500 employees) category.

Beauty Tips by Reshma, the campaign for NGO Make Love Not Scars by Ogilvy & Mather Mumbai, has won Pencils in two categories – Advertising & Marketing Communications - Not for Profit and Integrated Digital Campaigns.

Ogilvy & Mather Mumbai’s campaign for Sprouts Environment Trust, called ‘#GodSaveTheOcean’, has won a Pencil in the Sustainable Product Design category.

Dabur Gastrina’s campaign – Musical Instruments – done by McCann Worldgroup India and featuring a series of wind instruments to depict one’s digestive system, won a Pencil in the Illustration for Advertising category.

Ambuja Cement’s campaign – A Giant’s Story, featuring wrestler Khali – done by Publicis Groupe, has won a Pencil in the Casting for Film Advertising category.

The Rajasthan Tourism Logo Reveal ad done by Studio Eeksaurus Production has won a Pencil in the Animation for Film Advertising category.

Sisterconcern Design Studio’s campaign to promote itself, titled ‘Two Sisters’, walked away with a Pencil in the Graphic Design – Stationery category.

Overall, UK as a country walked away with the maximum number of Pencils at 217, followed by the US with 143 Pencils.

Agency wise, Grey London has bagged the maximum 15 Pencils, followed by AMV BBDO and R/GA and BBDO New York with 12 Pencils, and Dentsu Tokyo with 11 Pencils.


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