Indian Broadcasting Foundation to focus on Digitization

In view of completion of the first phase of digitization across metros, Indian Broadcasting Foundation (IBF) has decided to reschedule the dates for the Indian TV Fest ’12 (ITF’12). India’s first television festival, ITF’12 was earlier scheduled to be held in Goa between 2nd and 3rd of November, 2012.

 

Digitization of cable TV is the next step forward for the Indian TV industry. Measures have been taken that no further delays happen in the implementation with the Ministry of Information and Broadcasting and the broadcast industry taking keen interest in the same. Indian Broadcasting Foundation, the sole governing body for broadcasters in India has decided to channelize its focus and all its might towards ensuring a successful roll out of digitization.

 

Announcing the rescheduling, Uday Shankar, President, Indian Broadcasting Foundation said, “We at IBF are committed towards the successful implementation of digitization. At this stage our priority is to ensure that we put in all the industry might behind digitization so that it is successfully completed by the sunset date of November 1, 2012. We understand the importance of this date for the television broadcasting industry; hence IBF has deferred ITF ’12 to a new date. I would also like to add that from the time we announced the Indian TV Fest’12, we have received encouraging support from industry peers, sponsors, media and from delegates who have registered with us. This overwhelming response is an indication to the enthusiasm and interest for the festival. The ITF’12 has been rescheduled to a later date and will be conducted as planned.”

 

From the time of announcement of the Indian TV Fest’12, IBF has received encouraging support from industry peers, sponsors, media and from delegates who had registered for the event. The overwhelming response from the industry which IBF received for ITF’ 12 has been encouraging and rescheduled dates for the festival will be announced shortly.

 

While the industry is bracing itself to usher in an all new era, many members of the broadcasting industry, its allied industry and the Ministry of Information and Broadcasting (MIB) are likely to be busy with last minute execution and operational details. Indian Broadcasting Foundation received many requests to reschedule the dates of the festival. Being a representative body of the industry, IBF has decided to take the decision that is going to be appreciated by all beneficiaries.