Indian content partners find success on Snapchat

Every month, hundreds of millions of people watch content on Snapchat to be informed and entertained. Content on the platform is created by a worldwide network of reputable news organizations, media firms, creators, sports teams, and more, with a focus on storytelling. Snapchat offers an amazing opportunity to broadcasters and creators where they can extend the reach and impact of their programming to a unique audience at scale; Snapchat reaches more than 75% of 13- to 34-year-olds in more than 20 countries.

The 100 million+ Snapchatters who use the app each month have access to localized content from Times Network, Absolute Sports Pvt Ltd, NEWJ, and Brut India, to name a few, who have partnered with Snapchat to broadcast their content, ranging from entertainment and sports to news and politics.

Times Network has partnered with Snapchat since 2021.

Rohit Chadda, President & COO – Digital Business, Times Network said, “Snapchat has been one of our trusted partners helping us increase reach and engagement of our content; We have been able to reach newer audiences which has resulted in significant growth in viewership over the past year. We are looking forward to working closely with the platform in 2023.”

Absolute Sports Pvt Ltd (one of the leading sports media companies with 35 channels and Sportskeeda as its flagship brand) has witnessed a significant increase in revenue and viewership since partnering with Snapchat in 2021.

Ajay Pratap Singh, CEO Absolute Sports said "Thanks to a storytelling format that puts the narrative first, we’ve been able to engage more deeply with sports fans on Snapchat. This partnership has helped us significantly increase community engagement over the years and expand our follower base. We have had a 5 times increase in viewership since 2021 and are confident to keep growing from here by working closely with the Snapchat team. We can proudly say that we have built an engaged audience base across different sports amongst a global Gen-Z audience on Snapchat.”

Snapchat has also helped new media platforms increase their brand awareness. NEWJ (A media company with 17 channels in Hindi and regional languages) witnessed an increase in viewership with their different content formats ranging from explainers to visually enjoyable videos from around the world.

Mehak Kasbekar, Editor in Chief, Brut India, "As one of the first publications in India to be on Snapchat, Brut India was able to expand its audience base at an early stage to value add and reach a different demographic. We have seen good traction with the content we have on the platform which is a testament of the unique Snapchat audience."

Kanishk Khanna, Director Media Partnerships, APAC - Snap Inc. said, “Snapchat offers a unique platform to reach young, highly-engaged, mobile-first generation. Our engaging content experiences are effective for partners looking to make a lasting impression with  new audiences, not just in India but globally. We are so thrilled to see these success stories in India and that we are able to contribute meaningfully  to their audience and revenue growth. We encourage creators and publishers with quality content to continue submitting their concepts to feature on Snapchat through our Creator Hub.
Shalabh Upadhyay, Founder & Storyteller-In-Chief, NEWJ - “A noteworthy growth in time spent by 3 times in just 12 months is a testament to Snapchat's stickiness as a platform and the loyalty of their core users. Since partnering with Snapchat, NEWJ has experienced tremendous audience growth, with our unique content resonating with younger and digitally-savvy audiences. We are dedicated to creating and experimenting with newer forms of content that our audience loves, and this partnership has allowed us to scale our reach and engage with our audience in ways that we never thought possible. We are excited to continue pushing the boundaries of storytelling and bringing our brand to newer heights"

With multiple local Indian channels across news, fitness, fashion, and entertainment, Snapchat is redefining storytelling and content consumption for its partners and Snapchatters respectively. Snap had over 140 million Indian Snapchatters watching a show in 2022, while local channels in India publishing premium content grew over 170% in 2022.

Snap Inc. is a technology company with 375 MN daily active users. Snapchat continues to embrace storytelling centered around topics that matter.