Indian deo market gets a new entrant; Bad Boi launched

Eternal Personal Care (I) Pvt. Ltd, a wholly owned subsidiary by Eternal Perfume, Paris that comprises of a strong portfolio of products with some of the most contemporary French fragrances for 'him and her' will see a launch of a new brand named Bad Boi deodorant body spray in the Indian deodorant market

Targeted towards young men, Bad Boi deodorant body spray will be launched in six variants available in 24 cities across India. All the fragrances of the Bad Boi deodorant body spray collection, after thorough market research, are designed to match different roles played by the young men today.

The variants offered by Bad Boi deodorant body spray are:

Envy - A sophisticated fragrance that gives you that confidence to move ahead.

Edge - A refreshing fragrance that helps you live everyday to its fullest.
Affair - A sensual fragrance that women can’t resist.
Dash - An energetic fragrance that brings out the adventure spirit in you.
Ace - An active fragrance that’s great to hang out with the gang.
Rave - An intoxicating fragrance that brings out the party animal in you.

Speaking on this special occasion, S. M. Menon, MD & Co-founder, Eternal Personal Care (I) Pvt. Ltd. says, ”Bad Boi deodorant spray is a step for the Eternal Perfume into new territories and I am excited to see how these premium Bad Boi deodorant body spray are received by our youth. Bad Boi deodorant body spray as a brand and all its different variants were conceived around the various requirements of the young Indian male.”

The deodorants will be available at general stores and medical stores all across the country and will be priced at Rs. 178.

Marketing
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