Indian Events & Activation Industry to touch Rs 4,375 cr by 2013-14: EEMA

The organized portion of the Indian events and activation industry is estimated at around INR 2,800 crore in 2011-12. The industry has grown at over 20 percent during the last two years and is expected to grow to INR 4,375 crore by 2013-14, according to the first ever report on events and activation industry released today by Event and Entertainment Management Association (EEMA) and Ernst & Young at EEMAGINE 2012. The report identifies the unorganized events and activation sector as well, which could be as large or even larger than the organized portion of the industry.
The two-day convention - EEMAGINE 2012 witnessed the charisma of various stalwarts of the events and activation industry as well as a gathering of over 150 renowned event management companies from all across the country. Numerous panel discussions, group activities, interactive sessions happened amidst eminent speakers such as Ekta Kapoor (Indian TV and Film Producer & Joint Managing Director and Creative Director of Balaji Telefilms), Roshan Abbas (Managing Director at Encompass Events), Ranjivjit Singh (CMO, PPS, HP India), Amit Tiwari (Director, Country Head Media, Phillips India), Lloyd Mathias (Founder & Director, GreenBean Ventures), Vahid Mehrinfar (Executive Principal, Chief Brand Futurist of Vahid Associates Brand Futurists), Danielle Barclay (Managing Director at TRO Australia), Pradeep Kashyap (Founder & CEO, Mart), Martin Da Costa (CEO, 70 Event Media Group), Anurag Batra (Owner, Exchange4media Group). A plethora of subjects like ‘The changes in the industry so far and the essential changes to be done in future’, ‘Creating harmony together’, ‘Mantras to success’, ‘Looking at the key areas for change’, ‘Awakening the internal motivation to make the change happen’ etc. were talked upon.

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