Indian Idol's TVC strikes the emotional chord

Indian Idol; the show that has been able to carve a niche for itself in the clustered reality show market is all set to launch Season 6. The show is slated to go on air from 1st June 2012 on Sony Entertainment Television. Last year the show opened at an average TVR of 2.0 whereas the first season had recorded an average TVR of 6.9.

 

Interestingly, the TVC’s for the reality show are already out. The focus of Indian Idol 6 lies on building an emotional bond with the audiences. The commercials show striking examples of how behind every idol, there are a number of idols. The tagline, “Har Idol ke peeche hote hai na jaane aur kitne idol” is embodies the essence of the TVC.

 

Danish Khan- senior VP and Marketing Head, SET, agrees that the market is too vast and captivating the audiences with a different product each time is a difficult task.

 

Danish Khan said,”We trace the journey of a person from a ‘nobody’ to a ‘somebody’ this year. The show is high on emotions and drama and will make for a compelling watch.”

 

 “The sacrifice quotient is the main theme of the sixth season. The show highlights the sacrifices that are given by a number of people in any success story,” he added.

 

A 360 degree marketing strategy has been used to promote the show.

 

The TVC has been conceptualized by Leo Burnett. The credits for the Indian Idol TVC are as follows:-

 

ECD: Nitesh Tiwari

CD: Ashwiny Iyer Tiwari

Writers: Neeraj Singh, Priyanka Patyal

AD: Sudhanshu Kute

Films: Kevin Affonso, Manoj Pillai

AM: Anup Vishwanathan, Anupriya Shetty, Vivek Krishnaswamy