Indian Premier League media rights ITT gets massive response
The Indian Premier League Media Right ITT has received a massive response from the leading media and technology companies.
The ITT document was available for purchase from September 19 to October 18, 2016. The Media Rights bid submission process will happen on October 25, 2016.
BCCI President, Lt. Anurag Thakur said: “This is going to be a historical moment for Indian Cricket. I am pleased to see the overwhelming response from the media and technology companies for IPL Media Rights. With the global trends of showcasing content on multiple platforms becoming increasingly important - TV, Internet and Mobile rights are up for grabs together this time. To have as many as 18 prospective bidders in the fray reinstates the faith of market forces in Indian Premier League.” Mr. Ajay Shirke, Hony. Secretary said: “This is a significant step for the Board, and we are excited to have 18 prospective bidders for IPL Media Rights. Our intention is to ensure the most comprehensive coverage of the IPL across the globe.”
The complete list of entities that have purchased the ITT is as under: