Indian Terrain launches new collection for the festive season, endorsed by MSD
Indian Terrain, India's largest men's fashion brand, today unveiled its festive season collection, featuring a wide selection of stylish and innovative ensembles that will enable men to celebrate the upcoming festive season in vogue. Endorsed by none other than ace cricketer MS Dhoni, the refreshing new collection for the season comprises four marquee looks that exude comfort, confidence and style for the new-age man. From a smart preppy look to casual outdoor look, the new collection has a wide range of outfits that suits every occasion.
The campaign with MS Dhoni at the helm was rolled out by the brand today with a bevy of shots from the photoshoot that effectively captures and depicts the essence of the festive collection.
Different looks donned by MS Dhoni were unveiled across all social media platforms of Indian Terrain. Along with this, the campaign will also reveal a series of details about the collection with MS Dhoni looking dapper and dressed in striking hues. Indian Terrain, as a brand that is known for its quintessential, simple-yet-sophisticated fashion, mainly caters to millennial men across the nation. This campaign too, like their previous campaigns, aims to reaffirm their stand on being the producer of styles that are wearable for all occasions and seasons.
Mr. Charath Narasimhan, Managing Director and CEO - Indian Terrain Fashions Ltd, said “Indian Terrain has always been a brand that aims to produce styles that are classy and timeless. Through the years we have admired and resonated with MS Dhoni’s sophistication and personal style as a brand, thus he always emerges as a persona to endorse our clothing line. Eyeing the need of the hour, we aim to provide garments that encapsulate a festive spirit, but also reflective of a contemporary style that our garments consistently carry. The festive time is also one of our busiest seasons, and we have ramped up our manufacturing accordingly. We have significant expectations from the upcoming collection and are expecting a 50% increase in our market share with the new launch.”
The festive collection features four broad and classy looks, such as Denim on Denim, Urban Updated, Preppy and Heritage Outdoor - all in par with the latest trends in men’s fashion. The line also features for the first time in an Indian men’s fashion brand - a sustainable line. This is notably the first time that an Indian premium menswear brand of this stature has produced an apparel line that is largely sustainable and environment-friendly. The hyped collection is all set to launch in stores and online on 28th September 2021.