Indian Terrain signs Kunal Kapoor as the new brand ambassador

Indian Terrain, India’s leading menswear brand, signed up actor Kunal Kapoor for 2 years. The actor is a perfect mix of elegance and intensity, which truly resonates with the brand’s philosophy of ‘Real Mature Manly’.

Kunal Kapoor is by far the most recalled Brand Ambassador for Indian Terrain. He was the brand’s first Brand Ambassador in 2006 soon after the release of one his most successful movie – Rang De Basanti. The association was quite successful and was rightfully bagged up with significant investments in the media from the brand’s side which lead to substantial improvement in the brand’s awareness levels.

“He is known for his incredible talent and is celebrated by young fashion followers across India for his cool and sophisticated style. He truly is a reflection of today’s Indian Terrain man. Today, when we are both much evolved and richer in our individual experiences, we wanted to partner with Kunal Kapoor again and take the brand to the next level”, says Venky Rajagopal, CMD, Indian Terrain Fashions Ltd.

“I have always loved the attitude of Indian Terrain. The brand is authentic, and they understand the culture of the everyday Indian man. The new range in store inspires passion, commitment and is very much testament to the great potential the brand has Kunal Kapoor commented.

Recently, Indian Terrain partnered with Dr. Prashanth Shah, Senior Consultant Paediatric and Congenital Cardiac Surgeon, who has saved numerous lives of children with congenital heart defects, for its property “Indian Terrain Champion Sportive Series”. The series is billed as the biggest pan India cycling event for amateurs. It is also called #theheartride, where the total amount raised by registration at the events, will be matched by the brand to contribute towards surgeries. We saw Kunal Kapoor supporting the cause at the Champion Sportive Grand Delhi which happened on 3^rd Sept 2017.

The total turnover of the brand is over INR 600 crores and the distribution width expands over 250 cities in the country with 1000+ touch points. IT is also known as the No. 1 brand across Central & Lifestyle stores FY 16-17.