IndianOil celebrates festive season with an emotional film

IndianOil celebrates festive season with an emotional film, winning hearts This festive season, let your deeds light someone’s life #DilRoshan Energy major IndianOil corporation released an emotional film to celebrate the festival of lights titled ‘Diwali Pe Dil Raushan Karke Dekho’ highlighting the core brand values of Care and trust through a one-and-a-half-minute heartwarming digital film. Conceptualised by Goldmine Advertising, the film takes the viewers through an emotional journey inspiring each one of us to do something good for the people and lightening lives in the process.

The film opens with a toy seller accompanied by his young son trying hard to sell his

toys in a bustling Diwali bazaar. While his son innocently picks up a toy, only to be scolded by his disappointed father as he hardly finds any takers. The dejected

the father-son duo rides their cycle on their way home. The young boy reminds his father about his promise to buy some crackers for him. His father makes a promise to the hopeful eyes that he would surely try again tomorrow Their conversation is keenly observed by a well-to-do professional at the crossroads who asks the toy seller to sell all his toys to him. Surprised at this, his friend sitting next to him asks why is he doing this since he neither has kids nor any young ones to play with them. Pointing toward the kid, the man says- this is for him as when his father achieves his goals, their whole world lights up. The film underlines the message that by going beyond ourselves, a small act of kindness can make a world of difference in someone’s life. So share your joy by making

Someone's Diwali special!

The film has crossed 3.5 million views on Facebook and over 2.8 million views on youtube, receiving several praiseworthy responses and building a high emotional connect with the truly Indian brand. The campaign was launched on October 22, 2022, across social media platforms including Facebook and YouTube among others.