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IndianOil tells the inspiring story of these two heroes in their new campaign

For over 60 years, IndianOil has energised the nation with its innovative products and inspiring ideas. The latest unsung Heroes campaign aims to inspire and energise the nation with stories of countless nameless and faceless heroes who have impacted the lives of others around them.

By bringing the stories of people like late Mr. V Mani and Dr. Vishal Rao to the forefront through two online films, IOCL attempts to inspire others to follow the footsteps of these so far ‘Unsung Heroes’.

Subodh Dakwale, Executive Director (CC & Branding), IndianOil Corporation Limited, says, “IndianOil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline “Pehle Indian Phir Oil”. Passion and care are amongst the core pillars of IndianOil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

Talking about the campaign, Vivek Bhambhani, Group Creative Director, GREY group India says, “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”

 

CREDIT LIST:

Client: Indian Oil Corporation Limited
Agency: GREY Group India
Creative teamSandipan Bhattacharyya, Vivek Bhambhani, Mehul Prajapati, Mangesh Kavale & Ruchita Bait
Planning: Arun Raman
Account management team: Nishant Saurabh, Anand Ashar & Varun Shah
Grey works (Films): Sharad Shinde

Production House: TOWNHOUSE
Director: Rahul Bharti
Executive Producer: Samir Chadha
Producer: Mitalee Prabhu
Music: Anand Bhaskar

PR: Sonal Mehta

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