Indigo Consulting introduces ThmbStrk- an independent division for mobile marketing

As a specialist independent business unit, Thmbstrk is focused on offering its clients a comprehensive range of mobile marketing services with the capability to execute across all mobile channels, in addition to testing, mobile usability and analytics. Thmbstrk's services include mobile augmented reality, mobile sites, QR codes, SMS based services, mobile apps and mobile advertising.

Operating as an independent division of Indigo Consulting, Thmbstrk has a dedicated team of marketing &technology enthusiasts, headed by Satwick Saxena. Having worked with Infosys & Dentsu, Satwick's experience in both technology and media industry, along with his understanding and passion for the mobile medium, empowers Thmbstrk to create new generation mobile marketing solutions.

Talking about Thmbstrk, he says "Consumers are currently spending more time on their hand-held devices than on their personal computers. The reach that mobile medium has along with the interactivity and personalization that it allows, will power the explosive growth over the next few years. At Thmbstrk, we focus on creating experiences that capture consumer attention in a way that is meaningful and relevant to the consumer. We keep the brand in the center of the solution. Of course, it helps that our parent company also has a track record in technology, usability and delivery capabilities, enabling us to offer an end-to-end brand focused solution."

Vikas Tandon, MD, Indigo Consulting, adds "Indigo Consulting is not new to Mobile Marketing. Way back in 2003, we had developed prototype applications on Palm and J2ME platforms for clients in the BFSI space. More recently, our Mobile site for DSP Blackrock was shortlisted at the Abby awards. Our iPhone app for Kolkata Knight Riders is a first in the IPL and won a Silver at the W3 awards. The mobile site for HSBC Advance in the UAE is seeing good traction. Thmbstrk is a natural progression of the explosive growth we foresee and the immense belief we have in this medium."

Thmbstrk already counts HDFC Bank, HDFC Ltd and Asian Paints amongst its clients.

Thmbstrk is Indigo Consulting's latest independent operating unit after UX Labs (www.uxlabs.co.in), which offers services like user research, research-based information architecture, usability testing and expert UX evaluation. Apart from UX Labs and Thmbstrk, it also has a specialist Search Engine Marketing unit that offers SEO and SMO services.