Indigo Consulting picks Harshit Desai to head UX Labs!

Harshit Desai has joined Indigo Consulting as VP & Head - UX Labs, the Usability Consulting & Design division of Indigo Consulting. Harshit will lead the Usability & User Experience Design practice - both as a delivery team as well as a Strategic Business Unit (SBU). 
 
Speaking on the appointment, Vikas Tandon, MD, Indigo Consulting says, “Harshit is a rare combination of domain expertise and business skills. Given his experience in leading usability projects for clients across sectors, we look forward to having him on board as Business Head – UX Labs.” 
 
Commenting on his new role, Harshit says, “I am happy to be a part of Indigo Consulting and UX Labs. Indigo Consulting is known for its entrepreneurial environment and award winning work. I hope to make UX Labs the best known UX Brand across Asia Pac for bleeding edge research and testing.” 
 
Prior to joining Indigo Consulting, Harshit has been a successful entrepreneur, technologist and marketeer with over 9 years of experience. He set up Pure Use, a Usability services company in 2005, where he successfully undertook UX Design, Research & testing assignments for clients like HDFC Bank, Axis Bank, Citibank, Kotak Securities, Vodafone, Virgin Mobile, Cafe Coffee Day and Make My Trip. Harshit set-up a state of the art UX Lab where the company handled Usability projects for indian as well as international clients such as Nokia. 
 
Prior to that Harshit, co-founded Pure IT providing HR Consulting and SOX compliance to overseas firms. He is also a recipient of the prestigious Rajiv Gandhi Entrepreneur of the Year award (2009). 
 
With an engineering degree in Electronics & Telecom from Pune University, Harshit has completed Executive Education programs from ISB Hyderabad as well as Stanford Business School (Customer Focussed Innovation). He is also a member of the Usability Professionals Association (UPA) and a visiting faculty at Welingkar Institute, MIT School of Design and others. Harshit enjoys teaching, travelling and cooking in his spare time.
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