Indigo Consulting to focus on iAPPS platform; partners with Bridgeline Digital Inc

Indigo Consulting and Bridgeline Digital, Inc., The Digital Engagement Company and developer of the award-winning iAPPS Web Engagement Management platform has announced a partnership enabling Indigo Consulting to offer cutting-edge digital marketing services on the iAPPS platform.  The agency has taken this move to further equip itself with the tools and support to deliver superior web-based marketing solutions to its clients.

Vikas Tandon, Managing Director, Indigo Consulting, explains, “Marketing is becoming increasingly technology driven, and having the right integrated tools and platforms is now a necessary condition to effectively  optimize and measure a brand’s marketing efforts through the customer contact life cycle – from awareness to engagement to sales and ultimately to customer service. The deeply integrated nature of the iAPPS platform will better position us in our journey towards offering future-ready marketing communication services to our clients, making our partnership with Bridgeline Digital the next logical step for us.”

Since being introduced to the market in 2008, the iAPPS platform has provided thousands of customers with an integrated web solution that puts business context at the forefront of its core value proposition. The iAPPS platform combines superior features and functionality in content management, eCommerce, eMarketing, and web analytics in one all-encompassing .NET platform. The latest version of iAPPS boasts a new cross-channel interface; cutting edge mobile-friendly editing and on-the-go authoring; technology integration from industry leading partners like Brightcove and Clay Tablet; and an overall enhanced user experience. iAPPS remains the only Web Experience Management platform available as either a SaaS or perpetual license.

“With the iAPPS’ single, unified platform, driving more effective, measurable, personalized campaigns across devices, we will have a distinct edge to optimize our online marketing solutions to clients and thereby facilitate greater conversions and business growth for them,” adds Mr. Tandon.

Commenting on the company’s latest partnership, Mr. Titas Gupta, Vice President, APAC, Bridgeline Digital Inc., says, “We’re honored to have Indigo Consulting as a partner. Their proven track record as an industry leading digital marketing agency in the APAC marketplace will further establish iAPPS as a worldwide business solution helping businesses achieve digital engagement.”