Indigo Live announces aggressive strategy in events for this fiscal

In line with brand Indigo’s focus on live music pan India, Indigo Live, the live music arm of Bangalore based Indigo that has radio licenses in Bangalore and Goa as Indigo 91.9, have recently unveiled their plans for the new fiscal. The company has made strategic plans to offer visibility through innovations to partners and sponsors, which will be the key driving force behind the business.
To achieve their goals Indigo Live has recently appointed Ex Dainik Bhaskar Digital Head of Marketing Kaustuv Chatterji as the Vice President-Activations who will power the company towards its goals. Kaustuv comes with immense knowledge and experience in marketing and will propel the company towards its objectives.

Indigo Live will embark on a multi genre approach that engage with the youth particularly the 18-34 age group. They has announced events that will encompass fashion and music over the next 12 months. Indigo Live aims to host the second edition of Neon Nights that saw an incredible collision of fashion and music on one stage in Bangalore in 2013. Also on the anvil is the second edition of Cirkus Indigo, which will be presented by the potent partnership of Indigo Live, Nikhil Chinapa and Rohit Barker. The first edition was hosted at Jayamahal palace in Bangalore, which is now ranked among the best festival Bangalore has seen. Among other events are Club Vibes, which is a touring clubbing property across the country

Speaking at the announcement Vice President, Activations Kaustuv Chatterji said “ I am very excited at the opportunity to contribute to a brand that is so dynamic and has so much synergy with what the youth loves. Our strategy is to use the synergy to our advantage and offer the youth products that will entice their imagination and experience. Indigo Live is committed to bring quality entertainment to India and there is no better time than this to do it” Besides Neon Nights and Cirkus Indigo, the company will soon be launching its first live music destination in Bangalore in a franchisee model. The club will be called Indigo Live and will make music pivotal in the positioning of the brand.