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Indira IVF ropes in Madison Media as its Media AOR

Madison Media is delighted to announce that Indira IVF has entrusted the agency as its Media AOR. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle Traditional Media Planning, Buying & Strategy. The account will be handled by Madison Media Sigma, based in Mumbai.

Armed with state-of-the-art infrastructure, Indira IVF helps countless couples navigate the often complicated journey of infertility and ultimately realize their dream of parenthood. As a responsible leader, Indira IVF constantly strives to dispel the stigma, taboo, myths and misinformation about infertility. Since its inception, Indira IVF has worked relentlessly to provide affordable and creditable infertility treatment to the low- and middle-income segment. Started in Udaipur, Rajasthan by Dr. Ajay Murdia, Indira IVF now has over 92 centres across India.

Nitiz Murdia, Director-Indira IVF, commenting on the association said, “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple's dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

Says Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

Says Vanita Keswani, CEO, Madison Media Sigma, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”

Madison Media has been ranked amongst the Top 5 Global Independent Agencies of the World by RECMA 2020. It is also the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018-19.  Madison Media has just won the Best Digital & Social Media Agency of the Year at IDMA 2020, Excellence Award for Media Agency at E4M Play Awards 2020, along with being voted the TV Media Agency of the Year at Prime Time Awards 2020. Madison Media has won over 200 awards since January 2019.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Domino’s, McDonald’s, Gaana.com, Timesjobs.com, Tata Consumer Products, Crompton, Indian Oil, Snapdeal, Abbott Nutrition, Cipla Health, Welspun and many others. Madison Media is a part of Madison World which through its 11 companies served last year, as many as 500 Advertisers.

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